Responsibilities

• Own CVS's Customer Experience AEO strategy and operational roadmap, aligned to Enterprise CX priorities across pharmacy, retail, Healthcare Delivery, Caremark, and Aetna touchpoints and with evolving business priorities.
• Partner with key stakeholders driving CVS's AEO playbooks, standards, governance, measurement, and operating with cross-functional partners.
• Lead the evolution of CVS's search practice from traffic-driven SEO to citation, authority, reputation, and trust-driven AEO across agentic search platforms.
• Serve as CVS's primary owner and power-user of the Profound platform: Answer engine insights, prompt volumes, agent analytics, agents, and content optimization modules.
• Build automated measurement & agentic workflows that operationalize proactive insight content, publish content with CVS related content, measurement across CVS Health's digital properties.
• Partner directly with product, engineering, and customer success teams as a design partner, prioritizing enterprise healthcare use cases, requesting new capabilities, piloting beta features, and helping evolve the platform roadmap.
• Provide CVS thought leadership and train others on best practices related to AEO.
• Monitor the evolving agentic commerce ecosystem (Google, Anthropic, Mastercard Agent Pay, Stripe Agentic Commerce Suite) and understand how customers are adopting these emerging technologies and translate implications into CVS Health's CX roadmap.

Requirements

• 6+ years of combined experience in SEO, search strategy, digital discovery, or content strategy, with at least 2 years focused on AEO / GEO / LLM optimization.
• 4+ years of experience turning action into insights customer insights, market research, product management, strategy, consulting, or related disciplines.
• 2+ years’ expertise in using Google business profiles, Adobe, Google, etc. establishing measurable improvements in brand loyalty.
• Experience integrating multiple datasets from disparate data sets telling the whole customer’s story (CRM, Google reviews, internal databases, surveys, primary research, etc.).
• Demonstrated hands-on experience optimizing content for AI-driven platforms, including prompt-based benchmarking, citation analysis, and share-of-answer measurement.
• Experience with AI visibility and sentiment platforms and a working knowledge of evaluating content quality, authority, and factual consistency.
• Proven ability to translate complex data and technical concepts into strategic narratives for senior executive audiences and partner within matrix organization to ensure CVS Health is the company of choice for both humans and AI bots.

Preferred

• Direct experience in healthcare industry in large organizations.
• Proficiency in data visualization tools (Tableau, Power BI, etc.), SQL, and statistical analysis packages or consumer survey platforms (Qualtrics, Kantar, Nielsen, etc.).
• Direct experience deploying and scaling the Profound platform in an enterprise environment (Agents, Workflows, Prompt Volumes, Agent Analytics).
• Experience with headless commerce architecture, product data feeds, and machine-readable content models.
• Aptitude in managing context and information layers.
• Comfort operating with emerging or ambiguous metrics as industry standards evolve

Benefits

• Great benefits for great people
• We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.
• This full‑time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well‑being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.
• Additional details about available benefits are provided during the application process and on Benefits Moments.