Manager Affiliate + Influencer

Northbrook, IL (Hybrid)

$68K/yr – $90K/yrManager5+ years expFull time

Posted 3 months ago

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Job Summary

Drive affiliate and creator partnerships at scale to lift revenue, while balancing performance with long-term relationship health.

  • Must-have: Deep expertise in Affiliate and Influencer ecosystems and major networks
  • Standout: Proven track record delivering scalable ROI with enterprise partnerships

Job Description

Responsibilities

  • Lead the end-to-end strategy for affiliate marketing and influencer partnerships, focusing on scaling diverse creator tiers (nano to mega) and traditional affiliate publishers
  • Oversee daily program health, including commission structures, partner recruitment, contract negotiations, and a rigorous testing roadmap for creator-led content
  • Utilize tracking technologies and attribution platforms to ensure accurate measurement of partner impact across the full marketing funnel
  • Partner with Analytics leads to assess the incremental value of different partner types, moving beyond "last-click" to understand how creators drive true business lift
  • Collaborate with internal Creative and Social teams to brief influencers, ensure brand alignment, and repurpose high-performing creator content for paid media
  • Work cross-functionally with Brand, Performance, Legal, and PR teams to ensure a cohesive voice and seamless execution of large-scale seasonal campaigns
  • Serve as the organization’s Partnership expert, educating stakeholders on the evolving creator economy and managing key relationships with agencies and affiliate platforms (e.g., Impact, Rakuten, LTK)
  • Own the roadmap for program evolution, staying ahead of trends in social commerce, live shopping, and emerging platform features

Requirements

  • Deep expertise in Affiliate and Influencer ecosystems, including a strong understanding of performance-based payouts, whitelisting, and creator-led commerce
  • Hands-on experience with major affiliate networks (Impact, Rakuten, CJ) and influencer management tools (ShopMy, CreatorIQ, or similar)
  • Experience in "Creator-to-Commerce" workflows, including the use of tracking links, promo codes, and shop-able content integrations
  • Strong understanding of attribution models and how to prove the value of influencers through both top-of-funnel awareness and bottom-of-funnel conversion
  • Analytical mindset with the ability to translate partner performance into actionable insights; advanced Excel skills for reporting and forecasting are essential.
  • Negotiation experience and the ability to manage complex contracts while maintaining positive, long-term relationships with external partners
  • Exceptional communication skills with the ability to represent the brand with external creators and get strategic buy-in internally
  • Innate curiosity to test new platforms (e.g., TikTok Shop, YouTube Shopping) and a willingness to adapt to the fast-moving creator landscape
  • 5 years of experience in Affiliate or Influencer marketing, with at least 2+ years in a high-growth Retail or eCommerce environment
  • Bachelor's degree in Marketing, Communications, Business, or a related field
  • Proven track record of managing enterprise-level partnership budgets and delivering scalable ROI
  • Experience in "Whitelisting" or "Creator Licensing," partnering with Paid Social teams to amplify influencer content
  • A passion for the creator economy and a deep pulse on what makes content resonate with modern consumers
Crate & Barrel logo

Crate & Barrel

3.2 Glassdoor

At Crate & Barrel, we help people build a home with purpose. Founded in 1962, Crate & Barrel Holdings (CBH) is an industry-leading home furnishings specialty retailer, including the brands Crate & Barrel, Crate & Kids, CB2, and Hudson Grace. A leader in omnichannel retail and direct marketing, we believe in the experience of physical stores and embracing the customer experience by offering inspired living across all of our platforms. From curated product sourcing and production to custom delivery and set-up in more than 90 countries, our 7,500 talented associates form the dynamic teams that keep our company running and growing.Today, Crate & Barrel Holdings is owned by the Otto Group, a Hamburg, Germany based global family of retailers and retail-related service providers focused on digital innovation, technology, sustainability and corporate responsibility. We operate more than 100 stores throughout the U.S. and Canada, and hold international franchise locations in nine countries, including six franchise eCommerce platforms.To learn more about Crate and Barrel, visit www.crateandbarrel.com.To become a part of our family of brands, visit our careers site at www.jobs.crateandbarrel.com and www.jobs.cb2.com

Founded in 1962
Northbrook, Illinois, USA
6.3K employees (1,423 in marketing)
47% recommend to a friend
40% CEO approval

Traffic Signals

Monthly Visitors
10.2M
Monthly Google Ads Budget
$550.4K
Traffic Source Mix
Search
31.9%
Direct
57.5%
Referral
7.6%
Social
1.9%
Paid
0.9%

Headcount Trend

Current headcount: ~6.3K

Marketing Team

Marketing Team Size
638 (10% of company)
Median Career Experience
11 years
Median Tenure
4.9 years
Marketing Roles Posted (Last 30 Days)
8

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