Manager, Advocacy and Incer Pro - Redken US

Responsibilities

• Develop and implement social and influencer strategies aligned with Redken’s brand positioning, marketing objectives and global vision.
• Identify, recruit, vet and engage professional partners across micro-influencer, social and ambassador communities; build strong relationships with existing and emerging partners.
• Evaluate professional partner performance across social channels. Use social listening and performance tools, including Traackr/TARS, to deliver monthly reports with actionable insights and identify opportunities—particularly to accelerate YouTube performance.
• Develop, execute and measure mailer activations with agency partners and marketing teams.
• Ideate, coordinate and execute events, including managing professional guest lists, aligning priority talent lists with the Education team, preparing run of show documents and communicating with professional talent.
• Lead agency partnerships to advance professional activations and ensure campaigns are appropriately tracked in Traackr/TARS.
• Partner with Marketing, PR, Legal and Corporate Communications to support consistent brand messaging and coordinated communication.
• Create monthly briefs for professional creators to encourage mentions, views and engagement, and support growth in share of influence (SOI).
• Maintain documentation on activations, spending and impact, including expenses, contracted deliverables and product seeding.
• Collaborate with the Pro Activation Team (DDX & Media), Education, SalonCentric, the Pro Pillar and the Divisional Brand & Consumer Engagement Team to grow professional SOI and share of market (SOM), and coordinate partnership outreach.

Requirements

• Bachelor’s degree.
• 4-6 years of experience in strategic marketing, brand management or product management.
• Ability to develop and execute long-term brand engagement strategies that support business objectives.
• Strong written and verbal communication skills, including the ability to craft compelling narratives and communicate clearly with diverse audiences.
• Experience building and maintaining relationships with creators, media, partners and internal stakeholders.
• Ability to identify emerging trends, earned media opportunities and potential partnerships, and take initiative to pursue them.
• Strong analytical skills, including defining KPIs, tracking performance, interpreting results and using insights to improve impact and ROI.
• Ability to travel domestically periodically, up to 25%.

Preferred

• Understanding of and interest in the professional beauty and hair industry is a plus.

Benefits

• Competitive Medical, Dental, and Vision coverage, a robust 401K matching program, and a corporate Pension Plan.
• Flexible Hybrid Work Policy: 3 days in office (10 Hudson Yards, NYC) and 2 days work from home.
• Generous Paid Time Off: Competitive vacation allowances, paid holidays, Volunteer Time Off, a Vacation Buy Program, and Summer Fridays.
• Exclusive Corporate Perks: Monthly mobile allowance and VIP access to L’Oréal’s internal employee shop featuring deeply discounted products across all portfolio brands.
• Continuous Learning & Development: Unlimited access to specialized digital e-learnings, structured mentorship programs, and executive lunch & learns.
• Wellness & Community: Direct access to internal Employee Resource Groups (Think Tanks and Innovation Squads), mental health programs, and corporate wellness benefits.