Responsibilities

• Define and evolve Credit Karma's creative vision and standards across all owned channels, ensuring every touchpoint feels useful, human, and unmistakably on-brand.
• Build a unified creative system that balances brand excellence, personalization at scale, and operational efficiency.
• Lead and develop a team of Creative Directors, Art Directors, Writers, Designers, and Content Strategists, fostering creativity, accountability, and continuous growth.
• Partner with Lifecycle Marketing, Product Marketing, Growth, and Analytics to translate business objectives and member insights into compelling creative strategies across onboarding, engagement, retention, cross-sell, and win-back programs.
• Lead the exploration and scaling of AI-powered creative and automation capabilities, building operating models that combine AI tooling with human-centered storytelling and creative judgment.
• Shape Credit Karma's voice, tone, and content frameworks to support consistent yet personalized messaging across millions of member interactions.
• Champion experimentation, using data and member insights to continuously improve creative effectiveness.
• Lead executive-level reviews and presentations, influencing senior stakeholders and cross-functional partners.
• Oversee external agencies, freelancers, and production resources as needed.
• Drive measurable outcomes including member engagement, retention, product adoption, and brand affinity.

Requirements

• 12+ years in creative leadership within in-house, agency, technology, consumer, or financial services environments.
• 5+ years leading senior creative talent including Creative Directors, Art Directors, Writers, and Designers.
• Proven experience leading large-scale owned channel ecosystems: lifecycle marketing, CRM, email, push, content, editorial, and social.
• Demonstrated success building creative organizations and systems that support high-volume, personalized content production at scale.
• Strong portfolio showcasing strategic thinking, creative excellence, and measurable business impact.
• Exceptional presentation, storytelling, and stakeholder management skills.
• Deep understanding of customer journey design, audience segmentation, and modern digital communication platforms.
• Familiarity with AI-powered creative and marketing technologies, including generative AI and automation tools.

Preferred

• Experience in consumer technology, fintech, financial services, subscription, or digital-first businesses.
• Expertise in lifecycle marketing, CRM strategy, retention, and personalization frameworks.
• Experience building in-house creative organizations supporting multiple business units.
• Demonstrated success evaluating and scaling AI-enabled workflows and human-in-the-loop operating models.
• Strong operational leadership: resource planning, budgeting, organizational design, and vendor management.
• Experience overseeing content strategy, editorial operations, and organic social programs.
• Passion for mentoring diverse creative talent and building inclusive, high-performing teams.
• Collaborative and empathetic leader aligned with Credit Karma's values: Hope, Ownership, Progress, and Empathy (H.O.P.E.).