Responsibilities

• Be a strategic marketing partner to acquired and partner labels, developing release and artist marketing strategies across social, DSPs, paid media, creator marketing, and emerging channels
• Advise labels on positioning, audience strategy, creative direction, campaign timing, and marketing investment
• Identify growth opportunities across frontline releases, catalog, and artist development using audience and performance data
• Lead the ideation and development of social-first campaigns, with a strong focus on TikTok, Instagram Reels, YouTube Shorts, and emerging platforms
• Oversee campaign creative, including short-form video, creator concepts, copy, and digital activations, ensuring content is compelling, on-brand, and culturally relevant
• Partner with internal creative teams, Flighthouse, artists, creators, and external vendors to bring campaigns from concept through execution
• Lead priority campaigns from planning through post-release, coordinating content, DSP, paid media, creator activations, and promotional opportunities
• Monitor campaign performance and use data-driven insights to optimize creative, media spend, audience targeting, and overall strategy
• Identify opportunities to extend the lifecycle of successful releases through additional content, partnerships, remixes, creator campaigns, and paid amplification
• Develop strategies that drive discovery, streaming growth, fan acquisition, and long-term audience development across major social and music platforms

Requirements

• Bachelor's degree in Business Administration, Marketing, or a related field
• 3+ years of experience in music marketing, digital marketing, label marketing, artist development, or a related role within the music or entertainment industry
• Strong understanding of modern music marketing across TikTok, Instagram, YouTube, DSPs, creator marketing, paid media, and emerging platforms
• Proven ability to develop and execute creative, integrated campaigns from initial concept through launch, optimization, and reporting
• Strong knowledge of music culture, social trends, audience behavior, and the ways digital platforms drive music discovery and fan development
• Experience managing multiple artists, labels, releases, or campaigns simultaneously in a fast-paced environment
• Strong analytical skills with the ability to translate campaign, streaming, social, and audience data into actionable marketing recommendations
• Excellent communication and presentation skills, with the ability to clearly articulate creative strategies to internal teams, artists, labels, and external partners
• Strong cross-functional leadership and project management skills, with the ability to coordinate creative, digital, DSP, paid media, A&R, and distribution stakeholders
• Existing relationships across music marketing, creators, agencies, platforms, or digital vendors are a plus