Responsibilities

• Website Development & Digital Experience: Maintain and improve company websites.
• Build and update landing pages.
• Implement website changes within 24 hours whenever practical.
• Work within WordPress, Elementor, HTML, CSS, and related platforms.
• Improve user experience.
• Coordinate with outside developers when appropriate.
• Assist with improvements to our mobile application alongside its original developer.
• SEO & AI Search Optimization (AEO): Implement approved SEO strategies.
• Publish Founder-approved content.
• Optimize metadata, page structure, internal linking, and local search.
• Build FAQ pages and landing pages.
• Improve visibility across Google Search and AI-powered search platforms.
• Identify technical SEO opportunities.
• Google Ads & Digital Advertising: Assist in managing Google Ads campaigns.
• Improve landing page conversion performance.
• Coordinate advertising creative.
• Monitor analytics.
• Recommend optimization opportunities.
• Luxury Content Production: Capture and document The Collar Club through premium photography and video while maintaining our luxury standards.
• Photography & Video: Capture premium photography.
• Film engaging short-form video.
• Edit Reels, Shorts, Stories, and promotional content.
• Build and maintain an organized media library.
• Repurpose existing assets across multiple platforms.
• Graphic Design: Create and maintain Flyers, Brochures, Menus, Signage, Advertisements, Event collateral, Presentation materials, Website graphics, Social media assets, Print and digital marketing materials
• Public Relations: Maintain our media kit.
• Research and pitch media opportunities.
• Assist with press releases.
• Coordinate award submissions.
• Build relationships with journalists, editors, influencers, luxury brands, hotels, and strategic partners.
• Support ongoing public relations initiatives.
• Social Media & Digital Distribution: We don’t believe in creating content simply to satisfy algorithms.; We believe in documenting excellence.; Your responsibility is to help distribute meaningful content that strengthens our brand, educates prospective clients, and showcases our craftsmanship.
• What Success Looks Like: Within your first year you will have helped create: a consistently updated luxury website, improved SEO and AI search visibility, beautiful photography and video assets, faster implementation of leadership’s creative ideas, strong Google Ads support, improved Google Business Profile visibility, increased media exposure, better organized digital assets, consistent luxury branding across every customer touchpoint.