Loyalty Proposition Manager at Asda | Leeds, UK

Loyalty Proposition Manager

Leeds, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 3 months ago

Job Summary

Own the end-to-end loyalty offer program, from governance and segmentation to execution, with a focus on accurate, on-time offers and scalable processes across marketing, design, tech, and CRM.

Offer governance and program ownership across the business, tying system implementation timings to delivery.
Cross-functional execution and improvement of the loyalty offers in the app with performance-led optimization.
Personalised offers strategy and ongoing analytics to drive future improvements and test new functionality.

Job Description

Responsibilities

Development and Ownership of the total rewards activity plan across total business, ensuring the strength of offers for customers and aligning any activity with system implementation timings.
Managing the work flow of the team, and prioritise key rewards deliverables in wider teams such as design, tech, marketing and CRM.
Execution of offers in the Loyalty App ensuring that all offers are accurate and are executed right first time.
Improving the offer management systems and be the expert on usage of the system. Sitting in key forums with wider business and senior leadership to advice on requirements, timings and customer user journey.
Development and execution of our segmented offers strategy, getting tailored and personalised offerings to individuals or sets of customers.
Reporting and insight on offer performance and working alongside data/commercial to improve offerings for the future.
Testing any new functionality or offer requirements alongside wider teams; Asda tech, third party development agencies and testing teams to ensure successful implementation
You'll be building a new foundation of processes to fit within current business ways or working or developing new ways to execute the offers that are fit for the future

Asda

It’s hard for anyone to imagine just how many different career possibilities there are at Asda. Ours is a big business, and beyond the roles you might be familiar with on the shop floor (or on your doorstep), there are hundreds of others you don’t get to see. In fact, because our business is changing so rapidly, there are new roles being created at Asda all the time. Technology is changing how we do things every day, helping us to reimagine retail to make life better for our customers, in-store and online. For those with imagination, can-do, integrity and a willingness to embrace change, the possibilities at Asda are limitless. Take a look around and see where a career at Asda could take you.

Founded in 1949

Leeds, England, GBR

51K employees (865 in marketing)

www.asda.jobs