Long-Form Legal Content Writer

Pensacola, FL (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 3 months ago

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Job Summary

Drive long-form legal content creation and editorial strategy for a plaintiff-law firm, coordinating with attorneys and marketing to educate clients and boost SEO.

  • Produce long-form articles, guides, and downloadable content.
  • Must-have: Excellent research and ability to translate legal topics for non-lawyer audiences.
  • Standout: Collaboration with attorneys, marketing, and SEO to repurpose content across channels.

Job Description

Responsibilities

  • Produce long-form articles, guides, and downloadable content that are accurate, authoritative, and client-friendly.
  • Prepare press releases related to case filings, verdicts, settlements, and firm announcements.
  • Draft presentations and video scripts that are engaging and connect with audiences.
  • Serve as editor of the firm’s twice-annual magazine distributed at our industry conferences.
  • Develop outlines, summaries, and talking points for the short-form content/marketing team to allow long-form content to guide and be repurposed for social media, blog posts, and video scripts.
  • Conduct primary and secondary research: read case law summaries, firm materials, interviews with attorneys, and reputable secondary sources.
  • Collaborate with attorneys, marketing, and SEO specialists to develop content briefs and outlines.
  • Optimize content for SEO (keywords, headings, meta descriptions, internal linking) while maintaining natural readability.
  • Ensure legal and ethical compliance in marketing communications (no unauthorized practice of law, proper disclaimers).
  • Edit and proofread content for clarity, tone, grammar, and accuracy.
  • Maintain an editorial calendar, meet deadlines, and incorporate feedback from attorneys and marketing leads.

Requirements

  • Excellent research skills and ability to interpret legal topics and synthesize information for non-lawyer audiences.
  • Strong command of grammar, tone, and storytelling for professional services marketing.
  • Familiarity with SEO best practices and content management systems (e.g., WordPress).
  • Ability to work independently, manage multiple projects, and meet deadlines.

Preferred

  • Prior experience working with law firms, attorneys, or in legal publishing.
  • Basic understanding of legal terminology and citation conventions.
  • Experience with content briefs, keyword research tools, and analytics.
  • Basic knowledge of accessibility and inclusive language practices.

Benefits

  • Competitive pay and performance based annual bonus.
  • Flexible work arrangements and supportive, collaborative team.
  • Opportunity to build authoritative content that drives client engagement and firm growth.
  • Professional development and mentorship from practicing attorneys and marketing leaders.
  • 401(k)/Profit Sharing
  • Health, Dental, Vision
  • Flexible Spending Account (FSA)
  • Health Savings Account (HSA)
  • Group Term Life insurance (GTL)/Voluntary Term Life insurance (VTL)
  • Long Term Disability (LTD)
  • Annual Pay Increase (discretionary)
  • Year End Bonus (discretionary)
Levin Papantonio Law Firm logo

Levin Papantonio Law Firm

3.9 Glassdoor

Since 1955, Levin Papantonio has earned a reputation as one of the most successful personal injury law firms in the nation. Our attorneys handle claims throughout the country involving prescription drugs; medical devices; defective products; car accidents; medical malpractice; workers compensation; consumer protection, and all other types of personal injury claims. We have helped secure more than $80 billion in jury verdicts and settlements, and have been in business for nearly 70 years.Our accomplishments in personal injury law have been featured on CNN, Fox, ABC, CBS & NBC. Our lawyers have appeared in The Wall Street Journal; The New York Times; Forbes magazine; Time magazine; National Law Journal; and US magazine.One or more of our attorneys are listed in Best Lawyers in America; National Trial Lawyers Hall of Fame; America's Elite Trial Lawyers; U.S. News & World Report Best Law Firms; Martindale-Hubbell Preeminent Woman Attorney; and SuperLawyers.

Founded in 1955
Pensacola, Florida, USA
237 employees (6 in marketing)
80% recommend to a friend
59% CEO approval

Traffic Signals

Monthly Visitors
71.8K
Monthly Google Ads Budget
$146.1K
Traffic Source Mix
Search
43.2%
Direct
46.8%
Referral
5.1%
Social
3.4%
Paid
1.4%

Headcount Trend

Current headcount: ~236

Marketing Team

Marketing Team Size
6 (3% of company)

Recent News