Local SEO Specialist

Provo, UT

Salary Not AvailableMid Level

Posted 6 weeks ago

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Job Summary

Own the local SEO program across markets by driving local rankings, demand, and conversions while keeping GBP engagement and local citations healthy.

  • Own local SEO execution including keyword strategy, on-page optimization, and location-based landing pages.
  • Lead GBP management and local citation hygiene to boost visibility and trust signals.
  • Monitor performance and adapt tactics as local search evolves with AI and new SERP features.

Job Description

Responsibilities

  • Execute local SEO strategies to improve rankings, visibility, and conversions across Vivint’s markets.
  • Optimize location-based landing pages to better capture local search demand.
  • Conduct localized keyword research and maintain keyword tracking.
  • Manage and optimize Google Business Profiles (GBP), including categories, attributes, posts, photos, and service areas, mange vendor relationships.
  • Maintain accurate and consistent local citations across third-party platforms.
  • Manage review solicitation programs to increase review volume, recency, and ratings, and support response workflows.
  • Monitor and analyze performance across local rankings, organic traffic, GBP engagement, and conversions.
  • Create clear weekly and monthly performance reports tied to business outcomes.
  • Stay current on changes in local search, AI-driven search experiences, and SERP features to inform strategy improvements.

Requirements

  • Experience executing local SEO programs, preferably at scale.
  • Hands-on experience with Google Business Profiles, citations, and review management.
  • Strong understanding of local keyword research and on-page optimization.
  • Experience with SEO and analytics tools such as Google Search Console, Ahrefs, BrightEdge, or similar platforms.
  • Analytical, detail-oriented, and comfortable working with performance data.
  • Strong communication skills and the ability to collaborate across teams.
Vivint logo

Vivint

Vivint, an NRG company, is the only smart home provider that brings security, energy management, and automation together in a single, integrated system—all controlled from one app.From smart cameras and sensors to thermostats, lighting, and more, Vivint delivers a fully connected experience that gives customers greater control of their smart homes, anytime, from anywhere. Every system includes professional installation and personalized setup from Vivint home experts, plus award-winning 24/7 customer support and monitoring.With a focus on innovation, customer experience, and sustainable energy use, Vivint helps over two million customers manage their homes simply, securely, and efficiently. As part of NRG, Vivint also supports renewable energy solutions for a more sustainable future.Learn more at vivint.com.

Founded in 1999
Lehi, Utah, USA
8.3K employees (235 in marketing)