Responsibilities

• Execute local SEO strategies to improve rankings, visibility, and conversions across Vivint’s markets.
• Optimize location-based landing pages to better capture local search demand.
• Conduct localized keyword research and maintain keyword tracking.
• Manage and optimize Google Business Profiles (GBP), including categories, attributes, posts, photos, and service areas, mange vendor relationships.
• Maintain accurate and consistent local citations across third-party platforms.
• Manage review solicitation programs to increase review volume, recency, and ratings, and support response workflows.
• Monitor and analyze performance across local rankings, organic traffic, GBP engagement, and conversions.
• Create clear weekly and monthly performance reports tied to business outcomes.
• Stay current on changes in local search, AI-driven search experiences, and SERP features to inform strategy improvements.

Requirements

• Experience executing local SEO programs, preferably at scale.
• Hands-on experience with Google Business Profiles, citations, and review management.
• Strong understanding of local keyword research and on-page optimization.
• Experience with SEO and analytics tools such as Google Search Console, Ahrefs, BrightEdge, or similar platforms.
• Analytical, detail-oriented, and comfortable working with performance data.
• Strong communication skills and the ability to collaborate across teams.