Local SEO & Content Marketing Specialist at Century Mechanical Holdings | USA | $120K/yr – $140K/yr

Local SEO & Content Marketing Specialist

USA (Remote)

$120K/yr – $140K/yrMid LevelFull time

Posted 2 months ago

Job Summary

Own local search and content for a multi-brand home services portfolio, owning GBP health, city/service pages, and locally relevant content that lifts maps and organic performance.

Local SEO ownership: city/service-area pages, service pages, and location-level SEO playbooks to drive high-intent traffic.
GBP and listings: manage Google Business Profiles across locations and troubleshoot issues to protect local visibility.
Content & integrations: brief and scale locally relevant content with a cross-functional team, informed by intent, FAQs, and ServiceTitan data.

Job Description

Develop and execute local SEO strategies for HVAC, plumbing, electrical, and related home services brands.
Optimize websites and landing pages for local service-area visibility, emergency service demand, branded search, non-branded search, and high-intent service queries.
Build scalable SEO frameworks for city pages, service-area pages, neighborhood pages, service pages, and location pages.
Support new acquisition launches by setting up the local SEO foundation from day one.
Identify the highest-impact SEO opportunities across multiple brands and prioritize the work that will drive the greatest return.
Set up, optimize, and manage Google Business Profiles for new and existing locations.
Ensure accurate business information, categories, services, descriptions, photos, service areas, hours, and tracking information.
Monitor GBP performance, local rankings, review visibility, calls, website clicks, direction requests, and customer actions.
Support local listing consistency across major directories, citation platforms, and data aggregators.
Help troubleshoot GBP issues, suspensions, verification problems, duplicate listings, and service-area conflicts.

Create and optimize local service content for HVAC, plumbing, electrical, indoor air quality, drain cleaning, water heaters, generators, and other home services categories.
Develop content briefs for service pages, city pages, FAQs, blog posts, seasonal campaigns, and acquisition announcements.
Use search intent, competitive research, customer questions, and ServiceTitan data where available to inform content priorities.
Support the creation of high-quality, useful, locally relevant content that helps customers understand services and take action.
Work with internal and external writers, designers, web developers, and marketing stakeholders to ensure content is accurate, relevant, and conversion-focused.
Use generative content tools responsibly to scale content workflows while maintaining quality, originality, local relevance, and brand accuracy.
Audit websites for technical SEO issues, including crawlability, indexation, metadata, redirects, canonical tags, broken links, internal linking, schema markup, page speed, and Core Web Vitals.
Work with the web developer to resolve site architecture, page speed, mobile usability, and technical performance issues.
Ensure websites are structured to support both local SEO and paid media landing page performance.
Support schema markup for local business, services, reviews, FAQs, organization data, and location-specific content.

Proven experience managing SEO for HVAC, plumbing, electrical, or broader home services companies.
Strong understanding of local SEO, Google Business Profiles, service-area businesses, and multi-location SEO.
Experience creating or optimizing service pages, city pages, location pages, blogs, FAQs, and local landing pages.
Strong understanding of technical SEO, including crawlability, indexation, metadata, schema, redirects, internal linking, and site speed.
Experience using tools such as Google Search Console, GA4, Google Business Profile Manager, Screaming Frog, SEMrush, Ahrefs, BrightLocal, Whitespark, Moz Local, or similar platforms.
Ability to diagnose SEO issues quickly and prioritize the highest-impact work.
Strong writing, editing, and content strategy skills.
Ability to work cross-functionally with web developers, content creators, marketing managers, vendors, and executives.
Comfortable managing SEO across multiple brands, locations, websites, and markets.
Must be U.S.-based and available to work East Coast business hours.

Experience working with private equity-backed, acquisition-driven, or multi-brand home services organizations.
Experience supporting SEO during website migrations, acquisitions, rebrands, domain changes, or location launches.
Familiarity with ServiceTitan, ServiceTitan Marketing Pro, Scheduling Pro, online booking, call tracking, and lead attribution workflows.
Experience building scalable SEO playbooks for multiple home services brands or service-area businesses.
Experience using AI or generative content workflows to support content creation, optimization, and scaling while maintaining quality control.
Familiarity with paid search, Google Local Services Ads, call tracking, and how SEO supports broader lead generation strategy.
Experience with review strategy, reputation signals, citation management, and local ranking factors.
Basic HTML/CSS knowledge and the ability to communicate clearly with web developers.