Local Search & Listings Manager
USA (On-site)
Posted 5 months ago
Job Description
Job Title: Local Search & Listings Manager
Department: Strategic Marketing / Organic Growth
Position Overview
The Local Search & Listings Manager is responsible for the strategy, governance, and performance of local search visibility across a multi-location portfolio of home service brands. This role owns the optimization and management of Google Business Profiles and other key listing platforms to ensure locations are accurately represented, competitive in local search results, and positioned to capture high-intent customer demand.
Serving as the internal subject matter expert on local search, this individual will develop and execute strategies that strengthen visibility across Google Maps, local search results, and directory ecosystems. The role works closely with SEO specialists, brand managers, and analytics teams to connect local search performance with inbound inquiries, bookings, and revenue outcomes.
In addition to listings management, the Local Search & Listings Manager will collaborate on broader SEO initiatives to ensure website content, location pages, and local signals are aligned with the evolving landscape of search and AI-driven discovery.
Key Responsibilities
Local Search Strategy & Governance
- Own the strategy and governance for local search visibility across all business locations.
- Develop optimization frameworks and standards for Google Business Profiles and other listing platforms.
- Ensure consistent and accurate business information across the local search ecosystem.
- Establish processes and documentation for maintaining listing health, compliance, and optimization.
- Monitor changes in local search algorithms, platform policies, and emerging trends affecting local discovery.
Google Business Profile Management
- Oversee the management and optimization of Google Business Profiles across all locations.
- Ensure profiles are fully optimized with accurate categories, services, products, attributes, and photos.
- Monitor listing health and resolve issues such as suspensions, duplicates, verification challenges, and policy violations.
- Implement strategies to improve engagement through posts, updates, and enhanced profile content.
- Coordinate review and reputation management strategies with brand teams.
Performance Monitoring & Insights
- Track and analyze key local search performance metrics including impressions, engagement, calls, and website visits.
- Identify trends, visibility declines, and competitive shifts in priority markets.
- Develop reporting that connects local search performance with inbound inquiries and revenue outcomes.
- Provide recommendations to improve local search performance across markets and brands.
Cross-Functional Collaboration
- Work closely with brand managers to ensure accurate services, locations, and messaging across listings.
- Coordinate with marketing teams on promotions, seasonal services, and local campaigns reflected in profiles.
- Collaborate with external vendors and platforms responsible for listings management.
- Serve as the internal resource for local search best practices and troubleshooting.
Qualifications
- 4–7 years of experience in SEO, local search, or digital marketing.
- Demonstrated experience managing Google Business Profiles for multi-location businesses.
- Strong understanding of local search ranking factors and Google Maps optimization.
- Experience analyzing performance data and translating insights into actionable strategies.
- Familiarity with local listing management platforms such as Yext, Uberall, BrightLocal, or similar tools.
- Working knowledge of website SEO, location pages, and structured data related to local search.
- Strong project management and organizational skills.
- Ability to manage multiple brands or locations in a fast-paced environment.
Preferred Experience
- Experience working with home services, franchise, or multi-location brands.
- Familiarity with reputation management strategies and review optimization.
- Experience collaborating with SEO, analytics, and paid media teams on integrated search strategies
TurnPoint Services
The TurnPoint Services Group is home to a rapidly growing list of the finest service brands in America with decades of experience serving both residential and commercial customers. Every TurnPoint brand is committed to turning bad days into good ones by removing the usual frustrations customers experience with service contractors. This means no needless delays, no cutting corners, and no nonsense.TurnPoint is a servant-led organization with a cultural emphasis of principle over policy and the provision of category-of-one technology and resources. Brand partners are free to focus on their customers and employees with confidence and reap the benefit of accelerated growth. At TurnPoint we have two goals:- Turn bad days into good ones- Make it a great day for the next person you meet
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