Local Marketing & Brand Manager – Barrio Tacos | McKinney

Responsibilities

• Create engaging Instagram, Facebook, TikTok, Reels, Stories, and other social media content featuring Barrio’s food, cocktails, events, specials, catering, and restaurant atmosphere
• Film, photograph, and edit high-quality restaurant content
• Develop creative content ideas designed to increase local awareness, engagement, and restaurant traffic
• Help manage and grow Barrio’s social media presence
• Collaborate with Barrio’s corporate marketing team on content, campaigns, brand standards, and creative initiatives
• Promote restaurant specials, events, seasonal offerings, catering, and other campaigns
• Identify opportunities to increase Barrio’s visibility throughout McKinney and surrounding communities
• Develop relationships with local businesses, offices, organizations, apartment communities, and community groups

Requirements

• Must be a current resident of McKinney, Texas, with strong firsthand knowledge of the city, its communities, local businesses, events, organizations, and surrounding areas
• Understands McKinney’s local market and demographics and can identify the audiences, neighborhoods, partnerships, events, and opportunities most relevant to Barrio
• Has experience with social media, marketing, hospitality, restaurants, sales, community outreach, or local business development
• Has experience creating Instagram Reels, TikToks, short-form videos, photos, and promotional content
• Understands how to use social media for more than simply gaining followers — you should understand how marketing can translate into awareness, restaurant traffic, and sales
• Is comfortable filming and creating content in a restaurant environment
• Is outgoing and comfortable building relationships with local businesses, organizations, and community members
• Has strong communication and interpersonal skills
• Understands basic social media strategy, branding, engagement, audience growth, and target marketing
• Is creative, proactive, organized, and able to work independently

Preferred

• Experience with Canva, CapCut, or similar content-creation tools is a plus
• Restaurant, hospitality, or local-business marketing experience is preferred

Benefits

• Flexible schedule
• Employee discount
• Performance-based earning opportunities
• Creative freedom to develop and test new local marketing ideas
• Access to guidance and creative support from Barrio’s corporate marketing team
• Opportunity to grow the position as Barrio continues to grow