Local Digital Growth & AI Content Specialist

New Castle County, DE (On-site)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own the local visibility and content engine, coordinating GBP, geo-targeted updates, and AI-assisted content to drive in-market lead generation and conversions for local SERVPRO operations.

  • Local presence and content: manage GBP updates, photos/videos, service pages, FAQs, geo-targeted content, and local listings.
  • Media systems and AI-assisted production: build repeatable workflows for field content capture and AI-generated assets to scale creation.
  • Performance and growth: monitor campaigns and site performance to support long-term local authority growth across platforms.

Job Description

  • Daily GBP posting
  • Photo uploads
  • Review monitoring/responding
  • Helping drive customer review generation
  • Service updates
  • Supporting local ranking improvement
  • Monitoring competitors and local visibility
  • Assisting with website updates
  • Building and improving service pages
  • Local SEO optimization
  • Some content creation experience
  • strong computer/software skills
  • comfort with technology
  • comfort learning AI tools
  • ability to stay organized
  • ability to execute consistently without constant reminders
  • ChatGPT, Claude, Gemini and/or other AI tools
  • Google Business Profile
  • Basic SEO knowledge
  • Basic website editing
  • Short-form video editing
  • Photography/video creation
  • Marketing/content experience
  • Google Ads/PPC exposure
  • Social/content posting
  • 401(k)
  • 401(k) matching
  • Bonus based on performance
  • Employee discounts
  • Opportunity for advancement
  • Profit sharing
  • Training & development
  • Wellness resources
SERVPRO of Bear/New Castle/Upper Darby logo

SERVPRO of Bear/New Castle/Upper Darby

SERVPRO® Team Miller has cleaned up in the aftermath of floods and fires across the country, and taken care of our neighbor’s homes.In 1997, Randy Miller was an early pioneer for the SERVPRO system. Nearly three decades later, our headquarters, SERVPRO of Saginaw, is one of the largest and most well-respected SERVPRO locations. Team Miller now encompasses 24 locations across Michigan and Indiana.We were named Franchise of the Year in 2020 and regularly rank in the top 5 out of 2,200+ teams across the country based on our level of customer service and hard work.We operate with the mission of providing dependable and timely service to property and business owners when they need it most and strive to be the best of the best, no matter the size of the job.We offer property damage restoration services including fire and water mitigation, mold and abatement, commercial cleaning, and reconstruction.SERVPRO of Saginaw / Bay City provides cleaning and restoration services to residents and businesses in Saginaw, Carrollton, Zilwaukee Bridgeport, Frankenmuth, Buena Vista, Shields, Kochville, Midland, Gladwin, Edenville, Laporte, Coleman, Hope, Nelson, Owosso, Corunna, Durand, Perry and Laingsburg.Look to us for services including: •Water Damage•Construction•Fire Damage•Commercial•Mold•Specialty Cleaning•Storm•General Cleaning“Our teams respond to people in crisis who don’t know what to do next,” Miller said. Have Questions? We’re Here To Help! Call us toll free at 1-800-631-5982.

Founded in 1967
Saginaw, Michigan, USA
29 employees (1 in marketing)

Traffic Signals

Monthly Visitors
226K
Monthly Google Ads Budget
$2M
Traffic Source Mix
Search
59.4%
Direct
32.7%
Referral
5.4%
Social
1.1%
Paid
1.4%

Headcount Trend

Current headcount: ~29

Marketing Team

Marketing Team Size
1 (3% of company)
Marketing Roles Posted (Last 30 Days)
1