Responsibilities

• Write original stories and co-produce new social and visual content.
• Devise and implement creative, compelling, and effective means of communicating Stanford’s mission and contributions to residents of the surrounding community, leveraging audience insights along the way.
• Engage colleagues across campus to source story ideas and existing content from other units, building relationships that surface compelling local narratives.
• Produce the local edition of the Stanford Report newsletter, working closely with the Associate Director of Email Marketing and Director of Content Strategy.
• Edit a personalized landing page of the Stanford Report website for a local audience, curating events, announcements, and written and visual content.
• Contribute to social media content creation and channel management.
• Support paid social campaigns (e.g., Meta and Nextdoor) in collaboration with colleagues.
• Support other paid media activities across partners, including managing ads in flight and assessing effectiveness of various paid approaches.
• Write and produce content to be used in paid media activities.
• Manage paid media campaigns with local media.

Requirements

• Bachelor's degree and five years of relevant experience or combination of education and relevant experience.
• Broad and deep understanding of the communications role in institutions.
• Experience communicating at all levels and for all audiences.
• Strong influencing, negotiating, and relationship management skills.
• Ability to earn credibility and influence opinion leaders
• Understanding of strategic communications principles.
• Capacity to write and synthesize complex materials and communicate highly technical or nuanced information in a manner easily understood.
• Ability to mentor, motivate, develop and train staff.
• Ability to guide cross-functions towards a common goal.
• Ability to discern a strategy to move forward and make or escalate decisions as appropriate.

Preferred

• Excellence in writing, analyzing, and synthesizing complex materials, with a demonstrated ability to communicate highly technical or nuanced information in a manner that is easily understood.
• Demonstrated understanding of strategic communications principles, with the ability to discern a strategy to move forward and make or escalate decisions as appropriate.
• Fluency in cross-channel content development and storytelling (social, email, web).
• Familiarity with web content management systems, email marketing platforms, and native and third-party social media management and analytics tools (e.g., Storyblok, Matrix, Marketo, Brandwatch, etc.).
• Familiarity with AI tools to support ideation, analysis, and productivity.
• Demonstrated ability to earn credibility and influence opinion leaders.
• Knowledge of Stanford and its neighboring communities a strong plus.