Responsibilities

• LLM & AI Visibility Strategy
• Own & evolve the Sargento’s brand strategy for LLM discoverability, accuracy, and brand representation rapidly changing AI ecosystem.
• Monitor how Sargento products, claims, nutrition, and brand stories appear across major LLMs and AI assistants.
• Identify gaps, risks, and opportunities related to misinformation, hallucinations, or loss of share of voice in AI-driven discovery.
• Adapt strategy as platforms, models, and behaviors evolve.
• AI Agent & Media Enablement
• Partner with Media, Omni-Channel, and Analytics teams to evaluate how AI agents can support or optimize media planning, activation, and performance analysis, as LLMs increasingly function as media and commerce environments.
• Translate emerging AI agent capabilities into practical, test-and-learn use cases (planning efficiency, optimization signals, reporting acceleration).
• Stay ahead of platform changes that affect how media, commerce, and content are surfaced in AI environments, proactively adjusting approaches as rules, capabilities, and signals shift.
• Data, Content & Signal Management
• Partner with Brand, Omni, Legal, IT, and Analytics to ensure structured, authoritative, and up-to-date data signals (product info, FAQs, claims, imagery, content) are AI-ready.
• Help define evolving best practices for content creation and governance that improve AI interpretation and reuse.
• Collaborate on schema, feeds, APIs, and other inputs that influence AI outputs.
• Governance, Risk & Brand Protection
• Establish guardrails and governance for AI usage related to brand, media, and commerce.
• Proactively identify reputational, legal, or consumer trust risks associated with AI-generated outputs.
• Partner closely with Legal and PR on escalation paths and response protocols when inaccuracies surface.
• Measurement & Learning
• Define success metrics for LLM visibility and accuracy (share of voice, sentiment, citation quality, accuracy benchmarks).
• Build ongoing reporting and learning loops to inform brand, media, and eCommerce strategy.

Requirements

• Bachelor’s degree required
• 5+ years of experience in marketing, media, analytics, digital strategy, or marketing technology
• Strong understanding of search, media ecosystems, and data signals, with curiosity and fluency in AI/LLMs
• Ability to translate complex technical concepts into clear business implications
• Proven cross-functional leadership experience (Brand, Media, Analytics, IT, Legal, PR)
• Comfort operating in ambiguity and building new processes from scratch

Nice To Have

• Preferred experience with AI platforms, LLM tools, marketing automation, or advanced analytics
• Preferred familiarity with retail media, eCommerce content, and digital shelf dynamics
• Preferred background in governance, risk management, or platform standards is a plus
• CPG or regulated-category experience preferred

Benefits

• Comprehensive medical including Fertility, Adoption benefits, Dental, and Vision Insurance
• Remote ½ day Fridays
• Onsite Health & Wellness Center
• Employer 401K contribution in the top 1% of the nation
• Relocation Assistance
• Tuition Assistance
• Access to Employee Store

Visit https://careers.sargento.com/us/en.