Lippincott - Senior Associate, Brand Strategy

New York City, NY (Hybrid)

$150K/yr – $190K/yrSenior Level8+ years expFull time

Posted 12 hrs ago

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Job Summary

Own and shape brand strategy engagements by guiding project plans, leading client relationships, and coordinating multi-disciplinary teams to uncover brand opportunities and deliver compelling client presentations.

  • Lead client interviews and stakeholder alignment
  • Develop storyboards and frameworks for client deliverables
  • Coordinate resources, budgets, and cross-disciplinary experts

Job Description

Responsibilities

  • Oversee and shape the development of potential brand opportunities based on client business strategy, competitive dynamics, best practice analysis, and customer insights
  • Structure project work plans and guide team workflow, while developing and guiding more junior team members
  • Be the key point-person with clients and other stakeholders, help manage their expectations, and provide recommendations reflecting Lippincott’s point of view
  • Develop client relationships and contribute to new business opportunities
  • Conduct in-depth interviews with client leadership and their customers
  • Manage case team resources (e.g., talent, firm intellectual capital, budget)
  • Identify other experts, frameworks, and examples from Lippincott to aid the case team in cracking- multi-disciplinary challenges for clients
  • Develop storyboards and identify applicable frameworks for client presentations, and then play a significant role in delivering them
  • Manage and analyze quantitative and qualitative customer / prospect research, partnering with analytics specialists as appropriate

Requirements

  • At least 8 years of full-time experience in consulting, business strategy, or brand strategy
  • MBA or equivalent welcomed, but not necessary
  • Advisory and leadership presence with experience enthusiastically building, motivating, and inspiring teams
  • Comfort with ambiguity, and the ability to steer the team’s structured problem-solving approach to open-ended directions or changes in priorities
  • Ability to lead multiple client projects simultaneously and autonomously
  • Outstanding presentation, writing, and the ability to communicate effectively to both the C-suite and entry-level (incl. PowerPoint)
  • Ability to connect the dots between deep business understanding, brand implications, and creative solutions to the client’s specific challenge
  • Ability to influence and guide multi-disciplinary teams and diverse stakeholders to get the job done
  • Passionate about pushing your thinking, attacking issues from multiple angles, and stretching yourself to provide outstanding brand ideas to clients
  • Willingness to roll up your sleeves and solve challenges that extend the scope of brand into experience and marketing

Benefits

  • health benefits, 401K savings as well as employee assistance programs.
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Oliver Wyman

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We guide clients through high-stakes decisions and transformative moments so they can adapt, grow, and thrive. Our edge? The power of perspective — driven by deep industry insight, specialized expertise, and a spirit of true collaboration.

Founded in 1984
New York, New York, USA
9.3K employees (592 in marketing)
82% recommend to a friend
97% CEO approval

Traffic Signals

Monthly Visitors
260.4K
Traffic Source Mix
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55.5%
Direct
34.6%
Referral
7.1%
Social
1.8%
Paid
0.8%

Headcount Trend

Current headcount: ~9.3K

Marketing Team

Marketing Team Size
285 (3% of company)
Median Career Experience
15 years
Median Tenure
5.3 years
Marketing Roles Posted (Last 30 Days)
5

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