Link Building Manager at White Light Digital Marketing | Guernsey, WY | $18K/yr – $30K/yr

White Light Digital Marketing

Link Building Manager

Guernsey, WY (Remote)

$18K/yr – $30K/yrSenior Level2+ years expFull time

Posted 4 weeks ago

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Job Summary

Own and scale a remote link-building engine by leading a freelance team, tightening quality and process while collaborating with SEO and content to drive ranking impact.

Lead and scale a remote freelance link-building team with monthly targets, QA, and performance reviews.
Own the link-building strategy across accounts, including anchor text, velocity, risk controls, SOPs, and high-value opportunities.
Align with SEO and Content teams, track performance in Ahrefs, SEMrush, and Google Search Console, and deliver leadership-ready reporting.

Job Description

Responsibilities

Lead, structure, and scale a team of freelance link builders
Set clear monthly targets and quality benchmarks
Monitor individual and team KPIs
Conduct performance reviews and implement improvement plans when necessary
Ensure accountability, productivity, and consistent output
Support recruitment, onboarding, and training of new link builders
Own and continuously improve the link-building strategy across accounts
Approve high-value link opportunities and oversee prospect qualification standards
Maintain strict quality control over anchor text strategy, link velocity, and backlink profile health
Identify risks such as over-optimization or toxic link patterns
Test and implement advanced link-building strategies (digital PR, authority outreach, niche edits, partnerships)
Develop and refine SOPs to improve scalability and efficiency
Improve workflows, tracking systems, and reporting frameworks
Collaborate closely with SEO and Content teams to align link acquisition with ranking goals
Maintain strong publisher and partner relationships
Track link acquisition performance against monthly targets
Analyze backlink data using Ahrefs, SEMrush, and Google Search Console
Provide clear, structured reporting to leadership
Take ownership of results and proactively solve performance gaps

Requirements

Minimum 2 years of experience in link building leadership role
Strong understanding of backlink strategy, authority metrics, anchor distribution, and risk management
Experience managing remote SEO teams
Proficiency in Ahrefs, SEMrush, Google Search Console, Screaming Frog, and outreach tools
Strong analytical and decision-making skills
Excellent written English and communication skills
Strong organizational and project management abilities
Comfortable using Google Sheets, Airtable, Notion, or similar systems
Reliable internet connection and willingness to use time-tracking software

Benefits

Fully remote work environment
Flexible working hours focused on results
Paid time off for permanent team members
Performance-based bonuses
Professional development and training opportunities
Clear growth pathway into senior leadership roles
Access to advanced SEO tools and automation systems

White Light Digital Marketing

WLDM is a smart, lean, remote league of e-commerce entrepreneurs who partner with the best in the industry. We believe that numbers speak louder than words, and use our streetwise style of business intelligence to cut through the bullshit, growing your ROI while you sleep at night.We'll help you crush the competition through a combination of digital marketing services, uniquely tailored to your business and brand:✅ Search Engine Optimisation (SEO)✅ Conversion Rate Optimisation (CRO)✅ Pay-Per Click (PPC)✅ BacklinksWe are also the founders of the annual DMSS conference, a 4-day global gathering of digital marketers on the island paradise of Bali, Indonesia.___________________________________At WLDM, we are thought leaders not blog readers. We partner with fellow pioneers who make their own rules in the digital game.Our philosophy is grounded in:✅ Data—We believe numbers speak louder than words✅ Intuition—We see opportunities others don’t✅ Sophistication—We create intelligent advertising✅ Opportunism—We work smart, not hard (and want you to, too)___________________________________📅 Book a free 30-minute strategy session today i️ www.wldm.io✉ admin@wldm.io

Founded in 2014

San Francisco, California, USA

54 employees (33 in marketing)

www.wldm.io