Lifecycle Marketing Specialist

Responsibilities

• Build, schedule, and deploy email and SMS campaigns, including audiences, suppressions, personalization, links, and UTMs.
• Own campaign QA, ensuring they render exactly as intended.
• Support and optimize our automated lifecycle flows.
• Manage the lifecycle calendar and the Asana workflow, securing inputs and surfacing risks early.
• Partner with Creative, Copy, Digital Merchandising, and Brand Strategy to keep briefs on schedule.
• Support testing across creative, copy, offers, audiences, cadence, and personalization.
• Contribute to list growth through email and SMS capture strategy and testing.
• Deliver recurring and ad hoc reporting, and translate the results into recommendations.
• Maintain our standards for documentation, templates, linking practices, and QA.

Requirements

• 2 to 4 years in lifecycle, email, CRM, or eCommerce marketing.
• Exceptional attention to detail and organization. You manage deadlines and stakeholders without losing the thread.
• An instinct for efficiency, including using AI to streamline your own workload.
• A methodical approach to quality assurance and full ownership of the accuracy of your work.
• Clear communication and the judgment to raise risks before they become problems.
• Equal parts executor and problem solver. You find a path when one is not obvious.
• Genuine curiosity about customer behavior and what motivates it.
• Enthusiasm and an appetite to grow. We will teach the craft.

Preferred

• Hands-on campaign building in Klaviyo or a comparable platform.
• A working understanding of segmentation, personalization, testing, deliverability, and lifecycle performance.
• Fluency in tools such as Asana, Figma, Shopify, Attentive, or Tableau.
• An analytical streak and the willingness to investigate a data or technical issue rather than pass it along.

Benefits

• 401(k) : Participation in our 401(k) program with company matching up to 6% of your contributions.
• Benefits* : Comprehensive medical, dental, and vision coverage with generous employer contributions, 100% paid parental leave, and company-sponsored One Medical and WellHub memberships.
• Equity : Participation in employee stock option plan.
• Flexible by Design : We operate with a high-performance mindset, paired with thoughtful flexibility—flexible hours, flexible PTO, and a hybrid approach that supports both focus and balance.
• Time to Recharge : Enjoy 13 company holidays each year to rest, reset, and celebrate what matters most.
• Employee Discount** : 40% off almost all Thuma products.
• Cell Phone Stipend : $100 per month to support work-related phone use.
• Commute Reimbursement : Up to $150 per month for commuting to our office.
• Room Upgrade : A complimentary product credit upon joining, valued at up to $3,000.