Responsibilities

• Create, manage, and execute targeted lifecycle campaigns across email and supporting channels such as SMS, in-app, and push.
• Support prospect and customer campaigns across acquisition, nurture, retention, and expansion/upsell.
• Monitor and maintain existing nurture campaigns, with a focus on MedSpa and Home Services audiences.
• Write and edit clear, compelling campaign copy tailored to different audiences, lifecycle stages, and business goals.
• Build, QA, and launch campaigns with strong attention to detail, ensuring audiences, preferences, suppressions, links, UTMs, personalization, and campaign logic are accurate.
• Maintain the lifecycle content calendar and communicate upcoming campaigns to cross-functional teams.
• Collaborate with vertical marketing, product marketing managers, and other partners to create timely, relevant campaigns aligned to the customer journey.
• Track campaign performance and use data, A/B testing, and insights to identify opportunities for optimization.
• Use tools such as Marketo, Salesforce, Asana, Sigma, and AI platforms like ChatGPT or Claude to support campaign execution and efficiency.