Lifecycle Marketing Specialist

Responsibilities

• Own the end-to-end lifecycle strategy for a newly launched product line, driving its core repurchase and retention goal primarily through organic lifecycle communications.
• Design and execute post-purchase nurture flows, re-engagement nudges, and usage reminders.
• Partner with analytics to monitor a key guardrail metric that distinguishes genuine reinvestment from cash-out behavior, and to maintain a consistent ROI/attribution methodology across all lifecycle domains.
• Represent Lifecycle Marketing on the product’s cross-functional team, filling a dedicated seat among its workstream owners.
• Coordinate with other lifecycle domains to avoid overlapping campaigns and ensure a consistent end-to-end customer experience.
• Work with lifecycle analysts to define and extend customer segmentation to cover this product’s activity.
• Participate in shared quarterly tentpole campaign planning (major sports moments and product launch events), contributing your product’s unique angle to a unified brief.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, Analytics, or a related field preferred, but not required.
• Minimum of 3 years of experience in customer success, email/lifecycle, or CRM marketing roles.
• Proficiency in CRM platforms such as Braze, Optimove, or similar tools is highly preferred.
• Strong understanding of email/in-app/push marketing best practices and copywriting skills.
• Comfort operating in ambiguous, pre-launch environments and building lifecycle processes from scratch.
• Experience in Daily Fantasy Sports, gaming, e-commerce, or subscription/consumer products is preferred.
• Ability to analyze data and metrics to drive actionable insights and optimize campaign performance.
• Organized and detail-oriented, with a proven track record of managing multiple projects and meeting deadlines in a fast-paced environment.
• Excellent communication, collaboration, and problem-solving skills.

Benefits

• Company-subsidized medical, dental, & vision plans
• 401(k) plan with company match
• Annual bonus
• Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
• Generous paid leave programs, including 16-week paid parental leave and disability benefits
• Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
• Company-wide in-person events and team outings
• Lifestyle enhancement program
• Company equipment provided (Windows & Mac options)
• Annual performance reviews with opportunities for growth and career development