Lifecycle Marketing Specialist

Responsibilities

• Execute programs for non-buyers, first-time buyers, repeat customers, high-value customers and lapsed customers.
• Use purchase history, browsing behavior, engagement and customer value to improve segmentation and personalization.
• Manage contact frequency and coordinate messaging across email, SMS and loyalty.
• Build, schedule, test, tag and deploy email and SMS campaigns.
• Manage automated journeys, including welcome, cart abandonment, post-purchase and more.
• Coordinate audience selection, content, product selection, send times, tracking and promotional codes.
• Review campaign content and complete quality assurance before deployment.
• Monitor campaign delivery, accuracy, deliverability and compliance.
• Maintain the promotional calendar for email, SMS and loyalty.
• Translate product launches, seasonal events, merchandising priorities and inventory needs into channel plans.

Requirements

• 2+ years of experience in email, SMS, CRM, lifecycle or retention marketing.
• 2+ years of e-commerce or direct-to-consumer experience.
• Experience building high-volume campaigns in an ESP (Attentive or a comparable platform).
• Proven ability to translate analytic data into strategic ideas.
• Understanding of segmentation, personalization and automated journeys.
• Experience with promotional calendars, campaign testing and performance reporting.
• Strong analytical, organizational and project-management skills.
• High attention to detail and ability to manage multiple deadlines.

Preferred

• Bachelor’s degree in marketing, Business or a related field.
• Direct hands-on experience with Attentive specifically.

Benefits

• Competitive salary + benefits (401k match, PTO, employee discounts)
• Hybrid schedule: work from home three days a week unless instructed otherwise
• "Funky Fridays" – half-day Fridays