Lifecycle Marketing Specialist

Boston, MA (Hybrid)

$70K/yr – $75K/yrMid Level3+ years expFull time

Posted 15 hrs ago

Job Summary

Own and optimize lifecycle email and push programs to grow ATK membership, drive onboarding and retention, and power personalized, timely campaigns in collaboration with marketing, editorial, and design.

  • Lead lifecycle email/push programs and A/B testing to improve conversion and engagement
  • Partner with marketing on segmentation, promotions, and performance reporting

Job Description

Responsibilities

  • Develop and execute email and push programs supporting push programs supporting digital membership acquisition, onboarding, engagement, and retention
  • Drive digital member engagement through triggered, personalized emails and push notifications across the member lifecycle
  • Plan and execute membership promotions and offers in partnership with the broader marketing team, ensuring lifecycle marketing plays a central role in driving conversion and renewals
  • Build personalized messaging that meets members where they are, based on what they cook, read, and engage with
  • Run a continuous testing program to improve email performance over time
  • Collaborate with Editorial and Design to bring ATK's voice and recipe content into email campaigns without sacrificing brand quality
  • Partner across the marketing team to build and maintain a segmentation strategy that improves targeting and grows LTV across the member base
  • Report regularly on program performance against membership KPIs (conversion rate, engagement, retention) and surface insights that inform broader marketing strategy

Requirements

  • 3-5+ years of email marketing experience, ideally including time spent on lifecycle, triggered, or personalized programs (subscription, membership, or DTC backgrounds especially welcome)
  • Demonstrated track record of using email to drive growth, engagement, and retention
  • Hands-on experience with an ESP/CDP, preferably Braze
  • Familiarity and experience with push notifications
  • Strong analytical skills and comfort working in BI tools to translate data into action
  • Experience designing and running A/B tests to improve performance
  • Excellent project management skills and the ability to drive programs forward

Preferred

  • A genuine interest in home cooking, food media, or membership businesses is a plus
America's Test Kitchen logo

America's Test Kitchen

The mission of America’s Test Kitchen (ATK) is to empower and inspire confidence, community, and creativity in the kitchen. Founded in 1992, the company is the leading multimedia cooking resource serving millions of fans with TV shows (America’s Test Kitchen, Cook's Country, and America’s Test Kitchen: The Next Generation), award-winning magazine (Cook’s Illustrated) and limited-edition newsstand issues, cookbooks, a podcast (Proof), FAST channels, short-form video series, and the ATK Essential Membership for digital content. Based in a state-of-the-art 15,000-square-foot test kitchen in Boston’s Seaport District, ATK has earned the trust of home cooks and culinary experts alike thanks to its one-of-a-kind processes and best-in-class techniques. Fifty full-time (admittedly very meticulous) test cooks, editors, and product testers spend their days tweaking every variable to find the very best recipes, equipment, ingredients, and techniques. Learn more at https://www.americastestkitchen.com/.The perks of the job include more than surprise calls to sample recipes in development (“Need tasters for Chocolate-Caramel Layer Cake in the on-set kitchen!”). We also keep the whole team happy with some special perks:Christmas Eve to New Year’s Day Break - The whole company powers down for a winter break. No vacation time needed and no one comes back to a full email in-box!Take-Home Fridge - What’s inside . . . a slice of pie, ingredients for a salmon dinner, both? You never know.Free Copies of Publications - Get a selection of our iconic cooking magazines and cookbooks (we publish 10+ each year) before they hit stores.Equipment Giveaways - Employees circle this date on our calendars each year. Score equipment we’ve used for product testing, from high-end blenders and stand mixers to knives and cookware. Dogs at work - They make us happy and more productive, and they make sure we take regular work breaks. Win, win, win!

Founded in 2001
Boston, Massachusetts, USA
275 employees (143 in marketing)

Salaries

Posted range

$70K/yr – $75K/yr

Taken straight from the job posting.

See all America's Test Kitchen salaries

Marketing Team

Marketing Team Size
108 (39% of company)
Median Career Experience
18 years
Median Tenure
5.5 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
2.9M
Monthly Google Ads Budget
$158.4K
Traffic Source Mix
Search
37.4%
Direct
52.8%
Referral
3.1%
Social
6.4%
Paid
0.2%

Headcount Trend

Current headcount: ~275

Recent News

America's Test Kitchen logo

Lifecycle Marketing Specialist

America's Test Kitchen · Boston, MA · Hybrid