Responsibilities

• Own the end-to-end execution of Tin Can's email program in Klaviyo, including campaign planning, audience segmentation, automation, deployment, and optimization
• Develop and manage the email marketing calendar in partnership with Growth and Brand to support product launches, promotions, and seasonal campaigns
• Build, maintain, and optimize lifecycle automations including welcome series, abandoned cart, post-purchase, post-activation, loyalty and repeat purchase, referral, and other customer journey programs
• Create and refine customer segmentation strategies to deliver personalized communications that improve engagement, retention, and customer lifetime value
• Continuously optimize campaign performance through A/B testing of subject lines, messaging, creative, offers, timing, and audience segmentation
• Manage subscriber acquisition, list health, deliverability, suppression strategies, and compliance with applicable regulations including CAN-SPAM, TCPA, and GDPR where applicable
• Collaborate with Product to translate retention strategy into post-activation flows, onboarding sequences, and re-engagement triggers based on usage signals
• Prepare regular reporting and performance insights, providing recommendations to improve conversion rates, engagement, deliverability, subscriber growth, and overall program health
• Stay current on CRM best practices, lifecycle marketing trends, and emerging technologies to continuously improve program performance

Requirements

• 4-6+ years in lifecycle, CRM, or retention marketing
• Deep, hands-on Klaviyo expertise: flows, segmentation, dynamic content, campaign deployment, and reporting
• Comfort working across Shopify and non-standard purchase paths; you're not thrown by a customer journey with more than one entry point
• Strong instincts for brand voice. You can take a rough brief and know when something reads as "too ecommerce" for a brand like ours
• Experience working closely with design teams. You know how to write clear briefs so they understand what you’re asking for, as well as the self-confidence to kindly push back if the end result doesn’t meet all your needs
• Analytical enough to read cohort, retention, and revenue data and turn it into a testing roadmap, not just a send calendar
• A builder's mindset. You're excited to stand up a program largely from scratch, not just optimize an existing one
• Strong, fast written communication and the organization to keep multiple flows, tests, and campaigns moving at once

Benefits

• We''re building tech that protects childhood : We're on a quest to give kids a more analog childhood — one with real conversations, real connection, and way less screen time.
• Build something from (almost) nothing: most lifecycle roles ask you to optimize an existing program. This one is yours to shape from the ground up, with the freedom to define what good looks like and real ownership over the results.
• A seat with real reach: your work touches nearly every part of the customer journey - giving you outsized influence over retention and revenue, not just one narrow slice of it.
• Small, high-trust team : Every company says "team," but at Tin Can it means something different. We're a small, mission-driven group that genuinely has each other's backs — professionally and personally. Your ideas and instincts matter from day one.