Lifecycle Marketing Manager at SimplePractice | USA | $100K/yr – $125K/yr

Lifecycle Marketing Manager

USA (On-site)

$100K/yr – $125K/yrSenior Level4+ years expFull time

Posted 3 months ago

Job Summary

Own multi-channel lifecycle messaging for a SaaS/subscription base, aligning onboarding, feature adoption, and automated feedback with rigorous QA and experiments.

Lifecycle Messaging: Own recurring customer touchpoints across Email, IPM, SMS, and Push to drive discovery and retention.
Onboarding & Adoption: Build tests and flows that push users toward deeper product usage and habit formation.
Governance & QA: Maintain base health, deliverability, and a zero-fail send process for critical communications.

Job Description

Core Communication Vehicles: Lead the execution and optimization of recurring customer-facing touchpoints, transforming our newsletters and community updates into high-value engines for product discovery.
Feature Adoption Workflows: Partner closely with Product teams to identify low-adoption features and design multi-channel behavioral flows (Email, IPM, SMS, Push) that guide users to deeper product utility and habit formation.
Survey Program Architecture: Centralize and manage cross-functional research and feedback requests (Product, Research, etc.), transitioning them from reactive, one-off sends into a structured, automated lifecycle feedback program.
Critical & System Announcements: Serve as the dedicated owner for all high-stakes, time-sensitive system notices and compliance updates, ensuring absolute accuracy and delivery to the paid base.
Onboarding Execution Support: Partner with the Lifecycle Lead to build, test, and optimize the automated workflows and messaging assets that power our early lifecycle and onboarding experiences.
Rigorous Experimentation: Maintain a continuous A/B testing roadmap focused on cadence, copy optimization, and channel selection (Email vs. IPM) to maximize feature utilization.
Audience Governance & QA: Monitor overall base health, deliverability trends, and engagement metrics while running a strict, "zero-fail" QA process before any critical or automated send.

SimplePractice

3.8 Glassdoor

Join over 225,000 Health and Wellness professionals in growing their private practice with SimplePractice. The only practice management software that allows you to go fully virtual, in-office, or anywhere in-between. Integrated with telehealth, online booking, paperless intakes, and more.

Founded in 2012

Santa Monica, California, USA

592 employees (86 in marketing)

www.simplepractice.com

64% recommend to a friend

62% CEO approval