Lifecycle Marketing Manager

Responsibilities

• Define and develop the brand’s tone of voice across social, email, and product.
• Write and publish daily social content that drives both engagement and conversion to the mobile app.
• Plan daily and weekly content calendars around the biggest moments in sports.
• Collaborate with cappers and designers to turn picks, results, and community moments into high‑performing content.
• Build and run segmented campaigns across the full user lifecycle: onboarding, activation, engagement, win‑back, churn save.
• Design automated workflows and drip campaigns triggered by user behaviour.
• Partner with product and data teams to define audience cohorts that drive business value.
• Build automated reporting to measure performance.

Requirements

• 2-5 years in lifecycle, CRM, social, or content marketing.
• Excellent writing skills - able to adopt a brand voice and make it feel authentic.
• Strong fluency in US sports betting: you follow the NFL or NBA closely and understand odds, spreads, and how bettors actually think.
• Hands‑on experience with a lifecycle platform (Ideally Customer.io but Braze, Iterable, Klaviyo or similar is also fine).
• Comfortable building audience segmentation.