Responsibilities

• Email and HubSpot
• Every automated journey, nurture stream, and triggered campaign, including the weekly van email and every model and pricing launch sequence
• Segmentation built on real behavior, drawing on configurator activity, model interest, and consultation history
• Contact strategy governing cadence, priority, and suppression, so nobody hears from us four times in a week
• Database health, deliverability, privacy compliance, and QA before anything ships
• Website and Blog Copy
• Model pages, financing, service, comparison, configurator microcopy, and the after-purchase pages we have not built yet
• A blog plan built to earn organic and AI search visibility rather than to fill a calendar
• The voice, held steady across every owned surface, including pages you did not write
• Lifecycle Programs

Requirements

• Five or more years in email, lifecycle, CRM, or conversion marketing, with real ownership of a program that had revenue attached to it
• Hands-on fluency in HubSpot, or an equivalent platform and a fast path to HubSpot
• Comfort in the data — you can build the segment, read the cohort, and tell a result from a coincidence
• Experience working directly with a sales team rather than around one
• Deliberate use of AI, paired with the judgment to keep a brand voice intact — we use AI here, and we do not publish anything that sounds like it
• Travel to 3–5 industry events a year and some weekend availability for events and peak showing periods
• You are a genuinely strong writer — this matters more than anything else here

Preferred

• Helpful: long sales cycles and considered purchases, direct-to-consumer without a dealer layer, conversion copywriting, SEO or AEO
• Travel to 3–5 industry events a year and some weekend availability for events and peak showing periods

Benefits

• Benefits: 401(k) with 4% match; health insurance reimbursement program; monthly wellness reimbursement
• 401(k)
• 401(k) matching
• Health insurance
• Paid time off