Lifecycle Marketing Manager at Europa Eyewear | Minneapolis, MN | $80K/yr – $100K/yr

Lifecycle Marketing Manager

Minneapolis, MN (On-site)

$80K/yr – $100K/yrMid Level4+ years expFull time

Posted 2 months ago

Job Summary

Own the retention roadmap across multiple ecommerce brands while shaping lifecycle journeys that lift repeat purchases and lifetime value.

Own cross-brand retention strategy and lifecycle optimization for email and automated flows.
Define segments from purchase behavior, engagement, and value to drive personalized campaigns.
Collaborate with Ecommerce, Marketing, and product teams on messaging, merchandising, and promotions to improve the handoff from acquisition to retention.

Job Description

Responsibilities

Own the customer retention roadmap across multiple ecommerce brands
Develop customer journeys that increase repeat purchase rate and LTV
Build segmentation strategies using purchase behavior, engagement, demographics, and customer value
Identify opportunities to improve customer experience throughout the lifecycle
Partner with b2b marketing team to support email initiatives
Collaborate with Director of Ecommerce and paid media agency to improve acquisition-to-retention handoff
Build monthly email marketing calendars
Execute promotional, editorial, and triggered campaigns
Optimize subject lines, creative, offers, and messaging through A/B testing
Monitor deliverability and list health

Europa Eyewear

Built on family-founded values and grit, we support optical practices with eyewear brands we design and build, real partnerships, and a commitment to saying yes. Through service that takes ownership and the best warranties in the industry, we make doing business with Europa easy every day so our partners can focus on what matters most: taking care of people.

Founded in 1977

Vernon Hills, Illinois, USA

157 employees (9 in marketing)

www.europaeye.com