Responsibilities

• Own the planning, coordination, QA, deployment, and optimization of customer communications across email, SMS, push notifications, automated journeys, and future owned channels.
• Partner with the Director of Lifecycle Marketing to strengthen the existing lifecycle program and identify new opportunities across acquisition, product discovery, education, post-purchase, subscription, retention, loyalty, and win-back.
• Develop and manage testing strategies across messaging, creative, timing, cadence, offers, segmentation, and customer journeys.
• Use customer behavior and performance insights to create more relevant, personalized, and valuable customer experiences over time.
• Serve as the primary day-to-day contact for our lifecycle marketing agency, providing clear briefs, strategic direction, feedback, priorities, and timelines.
• Manage multiple agency and cross-functional workstreams while ensuring projects remain organized, aligned, and on schedule.
• Collaborate with Brand, Creative, Ecommerce, Product Marketing, Customer Experience, Retail, Analytics, and Growth teams to ensure lifecycle initiatives are represented early in the planning process.
• Write clear and actionable marketing briefs, edit customer-facing copy, refine subject lines and calls to action, and provide thoughtful creative feedback.
• Partner with internal and external teams to ensure campaigns align with brand standards, business priorities, and customer experience goals.
• Monitor performance across engagement, conversion, revenue contribution, retention, subscription performance, repeat purchase, deliverability, and customer lifetime value.

Requirements

• 4–6 years of experience in lifecycle marketing, CRM, retention marketing, customer marketing, or a related function within an ecommerce or consumer brand.
• Hands-on experience managing communications across email, SMS, push notifications, or other owned channels.
• Experience working in Klaviyo and with SMS platforms.
• Strong understanding of lifecycle strategy, automation, segmentation, personalization, testing, and customer journey development.
• Experience managing an agency, vendor, or external partner.
• Strong project management and organizational skills, with the ability to manage multiple workstreams and cross-functional dependencies.
• Experience writing marketing briefs and editing customer-facing copy.
• Strong analytical capabilities with the ability to identify discrepancies, question results, and uncover areas of opportunity.
• Experience with Shopify and analytics or reporting platforms.
• Clear and confident communicator who can provide direction, influence stakeholders, and keep work moving forward.

Benefits

• medical, dental, and vision coverage with employer-paid plan options
• 401(k) with company match
• paid holidays and PTO
• flexible work-from-home Fridays
• wellness and fitness perks
• employee product discounts
• catered team lunches
• team-building events
• dditional lifestyle benefits!