Responsibilities

• Build and own B2B customer segments in Klaviyo (e.g., by account size, product category, purchase stage, dispensary vs. distributor, dormant vs. active).
• Design and manage lead-generation and lead-nurture journeys/flows for B2B prospects, from first touch through sales handoff.
• Build re-engagement and account-growth flows for existing B2B accounts (upsell, cross-sell, replenishment/reorder reminders).
• Partner with Sales to define hand-off criteria (lead scoring/qualification) and ensure marketing-qualified leads reach the right rep with the right context.
• Maintain clean, reliable account and contact data flowing between Klaviyo and Close (and/or Microsoft Dynamics) so Sales has accurate, up-to-date information.
• Report monthly on B2B pipeline contribution: leads generated, qualified, and influenced revenue/closed deals.
• Own all automated D2C flows for both brands, including welcome, abandoned cart/browse, post-purchase, win-back, replenishment, and VIP flows. Audit what's live, fix underperformance, build what's missing.
• Own the monthly D2C campaign calendar for both brands (new products, promotions, company news).
• Manage segmentation, list health, suppression, and deliverability for both accounts.
• Build out and manage SMS marketing in Klaviyo alongside email.

Requirements

• Minimum 6 years of relevant experience in lifecycle, CRM, or marketing automation, ideally with both B2B and B2C/e-commerce experience.
• Hands-on experience building and managing Klaviyo flows, campaigns, and segmentation — B2B and B2C — with results you can share.
• Experience integrating Klaviyo (or similar ESP) with e-commerce platforms (BigCommerce or similar) and CRM systems (Close, Microsoft Dynamics, Salesforce, HubSpot, or similar).
• Comfortable working with sales teams on lead handoff, scoring, and pipeline reporting.
• Strong analytical skills and comfortable in data, reporting, and testing.
• Excellent organization and time management. You'll be juggling two brands, two audience types, and multiple stakeholders.
• Understanding of of AI tools such as Claude or ChatGPT for research and production, with good judgment about what's acceptable to share/submit.
• Comfortable working in the cannabis and smoking accessories industry.