Responsibilities

• Build, configure, QA, launch, and optimize personalized lifecycle campaigns.
• Manage audience segmentation, targeting rules, triggers, frequency caps, and journey orchestration.
• Monitor campaign performance and troubleshoot production issues.
• Partner with Product, Engineering, Analytics, Creative, and Marketing teams.
• Drive acquisition, engagement, retention, and monetization through personalized experiences.

Requirements

• 3-5 years of lifecycle marketing, marketing automation, or product marketing experience.
• Hands-on Redfast/Recurly Engage experience required.
• Strong campaign management, personalization, segmentation, and analytical skills.
• Experience managing multiple campaigns and cross-functional stakeholders.

Preferred

• Braze
• Marketing Cloud
• Journey Optimizer
• Iterable
• SQL
• CDPs
• A/B testing
• APIs/webhooks
• subscription lifecycle metrics such as churn, renewal, conversion, and LTV
• Preferred: Braze, Marketing Cloud, Journey Optimizer, Iterable, SQL, CDPs, A/B testing, APIs/webhooks, and subscription lifecycle metrics such as churn, renewal, conversion, and LTV.

Benefits

• The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, 401(k) retirement plan, life insurance, long-term disability insurance, short-term disability insurance, paid parking/public transportation, (paid time, paid sick and safe time, hours of paid vacation time, weeks of paid parental leave, paid holidays annually - AS Applicable.