Responsibilities

• This role serves as the primary engine for customer retention and engagement through the strategic orchestration of lifecycle communications for Boost Mobile. You will solve the challenge of transforming high-level business goals into sophisticated, automated journeys across email, SMS, and push notifications. By bridging the gap between creative strategy and technical execution, this position ensures every customer touchpoint is data-driven, personalized, and optimized for maximum impact.
• What Success Looks Like (Objectives)
• - Serve as the primary lead for the intake, strategy, and technical execution of all promotional and lifecycle communications across email, SMS, and push notifications
• - Act as the subject matter expert on communication journeys by collaborating with business partners to define optimal channel mixes and audience segmentation strategies
• - Build and manage automated journeys and ad-hoc campaigns within enterprise CRM platforms, including the configuration of segment filters and complex liquid logic
• - Design and implement personalized customer journeys that drive long-term engagement and retention, moving beyond simple execution to create sophisticated data-driven touchpoints
• - Monitor and analyze campaign performance metrics to inform future strategies, ensuring messaging is optimized for high engagement and brand alignment
• - Integrate AI-driven personalization and predictive modeling to automate message timing and content selection for highly relevant customer experiences

Requirements

• Minimum Education: Bachelor’s degree in Marketing, Communications, Business, or a related technical field
• Minimum Experience: 3+ years of experience in direct-to-consumer digital marketing, specifically within CRM, Lifecycle, or Retention roles
• Required Technical Skills: Must have experience with:
• Enterprise CRM platforms (Adobe Journey Optimizer, Braze, or Salesforce Marketing Cloud)
• Technical campaign configuration (Liquid logic, conditional formatting, and segment filters)
• Basic front-end development (HTML/CSS) for email and mobile templates
• Visa sponsorship not available for this role

Benefits

• We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: EchoStar Benefits .