Responsibilities

• Build and own the company's lifecycle marketing and CRM strategy across multiple customer segments.
• Create automated onboarding, activation, retention, re-engagement, referral, and loyalty programs.
• Design personalized customer journeys across email, SMS, push notifications, and in-app messaging.
• Partner with Product, Engineering, Data, and Customer Success to develop customer events, behavioral triggers, and lifecycle experiences.
• Develop customer segmentation strategies using behavioral data, engagement patterns, and purchase history.
• Build and analyze A/B tests to measure campaign performance and continuously optimize results.
• Create lifecycle reporting, dashboards, and cohort analyses to measure engagement, retention, and customer lifetime value.
• Manage and optimize CRM infrastructure, campaign operations, deliverability, and communication best practices.
• Leverage AI and automation tools to improve personalization, operational efficiency, and campaign execution.

Requirements

• 6+ years of experience in lifecycle marketing, CRM, retention marketing, or customer growth.
• Experience building or scaling lifecycle marketing programs for a subscription business, marketplace, creator platform, consumer technology company, or similar environment.
• Proven success improving customer activation, retention, reactivation, customer lifetime value, or revenue growth.
• Strong experience with lifecycle journey mapping, behavioral segmentation, marketing automation, and multi-channel campaigns.
• Hands-on experience with CRM and marketing automation platforms such as Braze, Iterable, Customer.io, HubSpot, Salesforce Marketing Cloud, or similar tools.
• Strong analytical skills with experience using customer data, experimentation, cohort analysis, and performance reporting to drive decisions.
• Experience collaborating cross-functionally with Product, Engineering, Data, and customer-facing teams.
• Comfortable working in a fast-paced, early-stage environment where you can develop strategy while executing day-to-day work.
• Experience using AI and automation to improve marketing operations, personalization, or customer engagement.

Preferred

• Experience with sports, gaming, creator platforms, marketplaces, loyalty programs, SQL, or referral marketing is a plus.