Responsibilities

• Lifecycle execution across channels
• Build, launch, and optimize lifecycle programs across email, SMS, loyalty, subscriptions, and direct mail
• Support end-to-end flow development: journey mapping, wireframing, build, QA, deployment, and post-launch optimization
• Ensure messaging, timing, and channel mix work together cohesively across the customer experience
• Journey mapping, personalization, and segmentation
• Map customer journeys by lifecycle stage and identify gaps, friction points, and opportunities
• Help develop and maintain segmentation and personalization strategies based on behaviors, lifecycle stage, and customer motivations
• Translate customer insights into actionable lifecycle improvements and campaigns
• Testing and optimization
• Help execute against the testing roadmap, including prioritization, documentation, and learnings

Requirements

• Bachelor’s degree required
• 3+ years of experience in retention/lifecycle/CRM marketing, ideally in a fast-paced e-commerce or DTC environment
• Experience supporting or managing lifecycle journeys/flows (welcome, post-purchase, replenishment, winback, abandonment, etc.)
• Familiarity with subscription and/or loyalty programs preferred
• Experience with ESP/SMS platforms such as Klaviyo, Braze, Exponea (or similar)
• Strong understanding of marketing fundamentals related to analysis, testing, optimization, and performance measurement
• Strong project management skills and comfort working cross-functionally

Benefits

• Medical, Dental, Vision, Life Insurance
• 401k plan
• Additional Opt-In Insurances
• Work-Life Balance
• Vacation + Sick Time Pay
• L\'ange Hair Product Stipend- a quarterly stipend to help you refresh your favorite L'ange products and also try new products!