Responsibilities

• Campaign Deployment: Build, test, and deploy daily CRM campaigns across email, push notifications, and SMS based on the marketing calendar
• Program Management: Manage daily communications for our lifecycle program, ensuring accurate messaging regarding updates, rewards, and special drops/offers
• Audience Segmentation: Segment customer data to deliver targeted, personalized campaigns based on user personas, buying patterns, and collectors' behaviors
• A/B Testing: Own subject line, copy, and offer testing; track performance and apply data-driven insights to future sends
• Quality Assurance: Manage end-to-end campaign QA, including proofing copy, verifying links, and testing rendering across multiple devices to ensure error-free deployment
• Calendar Management: Maintain the CRM sending calendar to align campaign deliveries with product drops, promotions, and seasonal events
• Cross-Functional Collaboration: Partner with the Design team to brief, review, and finalize creative assets for all campaigns
• Performance Reporting: Pull basic performance metrics (opens, clicks, conversions), flag engagement trends, and support ad-hoc retention initiatives

Requirements

• Bachelor’s degree in Marketing or a related field
• 1–2 years of hands-on experience in CRM, lifecycle marketing, or email marketing
• Exceptional proofreading and QA skills, with a track record of catching formatting errors, typos, or broken links before deployment
• Comfort navigating standard ESP and CRM platforms (Customer.io, Braze, Klaviyo, or similar tools)
• Solid understanding of email, push, and SMS marketing fundamentals, including A/B testing methodologies and rendering checks
• Basic HTML and CSS knowledge to make quick edits to email templates and troubleshoot layout issues
• Tech-forward mindset with prior experience or active comfort using AI tools to streamline copywriting, enhance audience segmentation, or speed up daily CRM workflows
• Strong organizational and time-management skills to effectively manage a high-volume campaign calendar
• Analytical mindset with comfort using data to identify patterns, evaluate campaign success, and support marketing decisions
• Ability to thrive and remain agile in a fast-paced, high-growth startup environment

Preferred

• Familiarity with sports cards, Pokémon TCG, or trading card games, or a strong willingness to quickly learn the collector landscape
• Fluency in Excel or Google Sheets for compiling metrics and performing basic data analysis
• Strong copywriting instincts with an eye for voice and tone that resonates with a passionate, hobby-driven community