Responsibilities

• Own the customer lifecycle. Design and run the full post-acquisition journey—welcome/onboarding, activation, reorder and replenishment prompts, cross-sell/upsell, win-back, and loyalty—across email and SMS .
• Build in HubSpot. Create and maintain lifecycle workflows, lists, lead scoring, and automated journeys in HubSpot; partner with RevOps on data hygiene and the HubSpot–Business Central (Celigo) sync so segmentation reflects real order history .
• Segment and personalize. Develop segmentation by industry, product line (embroidered, PV+, woven, Chenille), order recency/frequency/value, and channel; tailor messaging to uniform programs vs. direct and e-commerce buyers .
• Drive retention and LTV. Set the reorder, replenishment, and reactivation strategy that grows repeat-purchase rate, average order value, and customer lifetime value .
• Test relentlessly. Run a continuous A/B and holdout testing program on subject lines, offers, cadence, and creative; document learnings and scale what wins .
• Own deliverability and compliance. Manage sender reputation, list health, and CAN-SPAM/TCPA compliance across email and SMS .
• Report on impact. Build and maintain dashboards on lifecycle-attributed revenue, retention cohorts, and program performance for marketing and revenue leadership .
• Partner cross-functionally. Work with e-commerce, sales, creative, and customer service to align lifecycle messaging with promotions, launches, and account priorities .

Requirements

• 3–6 years in lifecycle, CRM, retention, or email/SMS marketing, ideally with a meaningful e-commerce or B2B2C component.
• Hands-on mastery of a marketing automation platform—HubSpot strongly preferred (Klaviyo, Marketo, or similar acceptable).
• Proven track record designing multi-step automated journeys that moved retention, reorder, or LTV metrics.
• Strong analytical skills—comfortable building segments, reading cohort data, and designing clean A/B tests.
• Excellent copy instincts and an eye for on-brand creative; able to brief or self-serve email/SMS builds.
• Working knowledge of email/SMS deliverability and compliance (CAN-SPAM, TCPA).

Preferred

• Experience with manufacturing, apparel, promotional products, or uniform business.
• Familiarity with Business Central or another ERP and iPaaS tools like Celigo.
• SQL or comfort working directly with data/BI tools.
• Loyalty or subscription/replenishment program experience.