Responsibilities

• Lifecycle strategy and performance across your assigned Mechanism companies
• Revenue generated through email, SMS, retention, and customer reactivation
• Customer segmentation, journey design, testing strategy, and campaign prioritization
• Deliverability, domain health, sender reputation, and technical lifecycle infrastructure
• Improving repeat purchase rate, customer lifetime value, engagement, and retention
• Identifying high-leverage opportunities before someone has to assign them
• Building systems, playbooks, and automations that can be reused across the portfolio
• Audit existing lifecycle programs, customer journeys, account architecture, and performance
• Build lifecycle strategies tied directly to revenue, retention, and customer behavior
• Design and launch sophisticated email and SMS journeys beyond standard out-of-the-box flows

Requirements

• 5+ years of experience in lifecycle, retention, CRM, or email and SMS marketing
• Deep experience working with DTC and e-commerce brands
• Advanced, current, hands-on knowledge of Klaviyo and Shopify
• Demonstrated success improving lifecycle revenue, repeat purchase behavior, retention, or customer lifetime value
• Strong technical understanding of deliverability, domain warming, sender reputation, consent, and email and SMS compliance
• Experience designing sophisticated segmentation and automated customer journeys
• Experience building and managing structured experimentation programs, with the analytical instincts to connect lifecycle performance to business outcomes
• Excellent written communication and strong creative judgment
• Bias toward action—the ability to ship in hours and days, not weeks—and to operate independently in a remote, high-accountability environment
• AI-native working style, with meaningful hands-on experience using Claude and modern lifecycle tooling to accelerate and improve your work

Preferred

• Think in customer journeys and systems, not isolated campaigns
• Move comfortably between strategy, data, copy, creative, and technical execution
• Know the difference between launching more flows and building a stronger lifecycle engine
• Regularly bring ideas to the table before being asked
• Understand the economics and operating realities of DTC brands
• Can turn an open-ended business goal into a clear plan and a measurable result
• Are highly responsive and comfortable moving at startup speed
• Use AI as part of how you think and operate, not simply as a writing assistant
• Care about performance and are comfortable being held accountable to clear metrics

Benefits

• Benefits include medical, dental, vision, and an unlimited time off policy with a two-week minimum.