Responsibilities

• Own the strategy, build, and execution of lifecycle and email marketing programs—including nurture streams, triggered/behavioral campaigns, onboarding sequences, and customer lifecycle communications—aligned to engagement and pipeline goals.
• Build and manage campaigns end-to-end in Marketo and HubSpot, including segmentation, personalization, dynamic content, and automated workflows.
• Partner with Marketing Operations and Sales to align email/lifecycle programs with Salesforce data, lead scoring, and routing, ensuring clean handoffs across the funnel.
• Collaborate with Sales Development on Outreach sequences to ensure consistency and continuity between marketing nurture and sales-led outbound touches.
• Build and maintain lifecycle and email performance reporting in Tableau—open/click rates, conversion, funnel progression, and program-level ROI—surfacing insights to stakeholders.
• Drive a structured test-and-learn agenda across subject lines, send times, content, targeting, and journey design; use results to continuously improve program performance.
• Monitor deliverability health (sender reputation, list hygiene, compliance) and maintain best practices across all email sends.
• Champion AI tools and automation to improve workflow efficiency, personalization, and campaign performance across lifecycle channels.

Requirements

• 4-5 years of lifecycle, email, or marketing automation experience, with hands-on campaign build and execution—B2B SaaS experience preferred.
• Demonstrated track record of building nurture and lifecycle programs that drive measurable engagement, conversion, and pipeline impact.
• Strong platform fluency across Marketo, HubSpot, Salesforce, Outreach, and Tableau.
• Experience with segmentation, personalization, and marketing automation workflows.
• Clear communicator—able to translate campaign performance into insights and recommendations for cross-functional stakeholders.

Preferred

• Marketo Certified Expert or HubSpot certification(s).
• Experience with lead scoring models and lifecycle stage definitions.
• Familiarity with email deliverability best practices and compliance requirements (CAN-SPAM, GDPR, CASL).
• Hands-on use of AI tools to improve campaign workflows, content personalization, or performance forecasting.
• Bachelor's degree in Marketing, Business, Communications, or equivalent work experience.

Benefits

• Comprehensive medical, dental, vision, disability, life insurance
• Health Savings Account (HSA), Flexible Spending Account (FSAs) and Commuter benefits
• 401K match and ESPP
• Paid time off and paid sick leave
• Paid parental and pregnancy leave
• Family-forming benefits (IVF, Preservation, Adoption etc.)
• Emergency backup care (Child/Adult/Pets)
• Employee Assistance Program (EAP) with counseling sessions available 24/7
• Free legal services that provide legal advice, document creation and estate
• planning