Responsibilities - Own end-to-end creation of targeted and personalized lifecycle campaigns across email, push, app, and SMS. - Support the development of always-on journeys across the customer lifecycle and develop automated workflows and triggers to increase LTV, improve retention, and reduce churn. - Translate strategy into clear campaign briefs, audience requirements, journey logic, channel plans, creative needs, and execution timelines. - Help plan and execute a consumer engagement calendar that surfaces key seasonal, cultural, and content moments to deepen emotional connection and excitement around Zipline. - Build A/B testing framework to improve campaign performance across content, audience criteria, send times, promotions, and more. - Partner with analytics and data science teams to measure campaign and cohort performance and identify opportunities across lifecycle stages. - Build and maintain campaigns in Braze, ensuring audience logic, triggers, personalization, suppression rules, timing, and QA are executed accurately. - Balance speed, quality, and business impact across multiple campaigns and priorities. Proactively identify opportunities to improve customer experience and operational efficiency. Requirements - 7+ years of experience in lifecycle marketing, CRM, retention marketing, growth marketing, or consumer marketing. - Hands-on experience building and launching campaigns across CRM channels such as email, push, SMS, app messaging. - Experience working in a customer engagement platform such as Braze, or similar. Braze experience is strongly preferred. - Strong understanding of lifecycle marketing, customer journey mapping, segmentation, personalization, experimentation, and campaign measurement. - Experience supporting both automated lifecycle programs and ad hoc campaigns tied to business priorities. - Comfort operating in ambiguous, fast-moving environments with limited existing processes. - Strong project management skills and ability to manage multiple campaigns, stakeholders, timelines, and dependencies at once. - Strong attention to detail, especially with audience logic, QA, personalization, send timing, suppression rules, and campaign setup. - Excellent communication and collaboration skills, with the ability to work across creative, technical, analytical, and commercial teams. - A self-starter mindset with high ownership, curiosity, and a bias toward action. Benefits - benefits such as medical, dental and vision insurance; paid time off; and more.