Responsibilities

• Develop and execute marketing strategies and campaigns that advanced life insurance concepts, support product launches, enhancements, rate changes, sales initiatives, and lead generation goals, leveraging audience insights to drive measurable results.
• Create compelling product positioning and value propositions that differentiate Pacific Life’s life insurance solutions and effectively communicate their value to financial professionals and consumers.
• Foster strong, collaborative relationships with Product, Product Intelligence, Advanced Design Unit, and Relationship Marketing teams to pitch ideas, share insights, and ensure our marketing strategies resonate with target audiences.
• Develop campaign strategies, creative briefs, and project plans that guide the creation of brochures, presentations, bulletins, webpages, emails, videos, blogs, and other marketing materials.
• Review marketing content to ensure it simplifies complex financial topics for financial professionals and consumers, meets quality standards, and reflects stakeholder input.
• Collaborate with the Data Analytics team to assess campaign performance and provide valuable insights for enhancing future campaigns.
• Conduct thorough content reviews to support effective project management execution.
• Act as the representative of the marketing department in product/project launch meetings, ensuring alignment and successful implementation.
• Keep stakeholders informed with regular updates on campaign progress, demonstrating accountability, and transparency.
• Deeply understand your target audiences and their needs and use those insights to create measurable lead generation marketing campaigns.

Requirements

• Bachelor’s degree in Marketing, Business, or a similar field.
• Experience working in the financial services industry, other highly regulated industry, or Marketing agency.
• Demonstrated 4+ years of experience in marketing, product positioning, campaign development, or a similar role.
• Proficiency in Microsoft Office and Adobe software with a willingness to learn new software as needed for the role.
• Strong inclination towards collaboration and a demonstrated ability to think creatively.
• Experience managing deadlines and juggling shifting priorities.
• Familiarity with storytelling techniques, journey mapping, and audience segmentation.

Preferred

• What makes you stand out:
• Proven success in product marketing for B2B brand, especially life insurance, financial services, or another non-tangible product or service.
• Exceptional project management and organization skills.
• Experience using Monday.com and Adobe Workfront.
• Skilled at providing clear, complete directions that help execution teams translate complex topics into audience-friendly messaging. Experience transforming product positioning into marketing positioning.
• FINRA Series 6; Chartered Life Underwriter (CLU); Fellow, Life Management Institute (FLMI); or other industry certification.

Benefits

• Your wellbeing is important to Pacific Life, and we’re committed to providing you with flexible benefits that you can tailor to meet your needs. Whether you are focusing on your physical, financial, emotional, or social wellbeing, we’ve got you covered.
• Generous paid time off options including: Paid Time Off, Holiday Schedules, and Financial Planning Time Off
• Paid Parental Leave as well as an Adoption Assistance Program
• Competitive 401k savings plan with company match and an additional contribution regardless of participation