Drive portfolio marketing and demand management for FMC's crop protection products, coordinating campaigns, pricing, and expansion while aligning sales, finance, and cross-functional teams.

• Maintain demand through targeted promotion, channel optimization, and customer retention tactics.
• Prioritize investments and campaigns based on ROI and risk.
• Support geographic expansion for still-viable brands, understanding the short-term strategy and supporting the US organization with the leadership and coordination necessary to execute.
• Update and maintain marketing tools necessary for the Commercial Sales organization to use in the implementation of annual sales territory management plans, i.e. product pricing & commercial programs, stewardship, brand promotions, and product forecasting.
• Ensure demand stabilization of key products after generic entry.
• Provide sales team with messaging for segments with loyalty to key brands with a focus on defensible subsegents.
• Support marketing and sales implementation, contributing as a member of the team in accomplishing sales, margin, EBIT and risk management objectives for assigned products.
• Provide Portfolio Marketing Manager with marketing support to evaluate and recommend new business opportunities such as co-marketing opportunities & geographic expansion, etc.
• Provide Sales and Finance functions with direction and guidance on administration of all marketing programs and incentives for assigned products, ensuring adequate review process prior to implementation as well as in-season performance assessment.
• Provide oversight for product label changes or reformulations.

Requirements

• BS Agriculture, Business, Marketing or related field
• Experience in brand development and marketing.
• Marketing or sales experience in the US crop protection market.
• Experience in account management, sales, or sales management.
• Working knowledge of marketing processes, including brand pricing strategies, demand forecasting, and brand life cycle management.
• Ability to work across business functions to drive portfolio decisions and gain organizational alignment on plan execution.
• Basic understanding of databases (customer and market research) with emphasis in the management and utilization of data to drive informed marketing decisions.
• Ability to think and work in integrated teams including discovery and development, global planning, resourcing, manufacturing and marketing with demonstrated ability to determine future trends and market opportunities.
• Financial/analytical skills, which include, NPV analysis, break-even analysis, and in-season competitive response evaluations.

Preferred

• Experience in brand development and marketing.
• Marketing or sales experience in the US crop protection market.
• Experience in account management, sales, or sales management.
• Working knowledge of marketing processes, including brand pricing strategies, demand forecasting, and brand life cycle management.
• Ability to work across business functions to drive portfolio decisions and gain organizational alignment on plan execution.
• Basic understanding of databases (customer and market research) with emphasis in the management and utilization of data to drive informed marketing decisions.
• Ability to think and work in integrated teams including discovery and development, global planning, resourcing, manufacturing and marketing with demonstrated ability to determine future trends and market opportunities.
• Financial/analytical skills, which include, NPV analysis, break-even analysis, and in-season competitive response evaluations.