Leasing + Marketing Specialist

Responsibilities

• Marketing Planning: Designs and develops marketing plans in accordance with the established budget in collaboration with the Property Manager; executes plan as outlined.
• Assists in preparation of advertising and marketing materials (letters, newsletters, flyers, brochures, etc.), as well as lease, and move-in packages.
• Performs outreach marketing within the surrounding community, establishing relationships with local business partners.
• Assists in branding the overall property through cutting-edge marketing campaigns and on-site promotional events.
• Makes recommendations to improve marketing and leasing programs.
• Research + Strategy: Conducts research on new and existing market communities for budgeting and operations purposes.
• Shops, evaluates, and prepares Quarterly market studies based on competitive properties, analyzing marketability of unit market rates, advertising, signage, decor, amenities, and curb appeal to properly gauge the competitive landscape.
• Social Media: Uses social media tools to increase exposure, gain brand awareness, and create client loyalty.
• Resident Management + Service: Assist residents with various needs/requests – i.e., submitting work orders, key access/entry, emergency assistances, etc.
• Assists in all phases of rent collection process and rent manager program.

Requirements

• Preferred Education: Bachelor’s Degree + related/applicable work experience in sales, real estate, and/or property management.
• Preferred Experience: 3+ years of experience in Class A, luxury, lease-up real estate, preferably within active adult/senior living space; property management software – i.e. Entrata, or similar.
• Qualities: demonstrates integrity on a personal and professional level; exceptional communication and sales skills; desire to work with the active adult/senior demographic; ability to solve problems involving residents, maintenance, and challenging situations.

Benefits

• Medical – Highmark BlueShield of Northeastern NY – 3 insurance plans with HSA options; eligibility 1st of the month following 30 days.
• Dental + Vision – eligibility 1st of the month following 30 days.
• Life Insurance – Company paid Basic Life Insurance Policy (1x Annual Salary) with additional Voluntary Life Plans; eligibility 1st of the month following 30 days.
• 401K Retirement Plan – Voya Financial; Employee Contribution Eligibility at 1st of the month following 90 days; eligible for Employer Match after 1 Year of Service; up to 4% Company Match.
• Additional Benefits – Employee Assistance Program; United Concierge Medicine (24/7 telemedicine service, including Mental Health); Calm App premium subscription; Learning Care Group (childcare tuition discount); Dependent Care FSA; Tuition Assistance Program.
• PTO – Personal (24 Hours), Sick (56 Hours), and Vacation Time (80 Hours; escalated over tenure period based on years of service up to 160 Hours); eligibility after 90-day Introductory Period.
• Holidays – 10 Company Paid Holidays.