Responsibilities

• Produce & graphic design high-quality, marketing materials customized for the property and existing tenants or prospective tenants using RED brand standards to include but not limited to brochures, presentations, and proposals.
• Research housing data, demographic data, psycho graphic data, jobs data, employment data, traffic counts, etc.
• Write content as it relates to research data for marketing materials.
• Manage & create content on Property Capsules for all properties in the RED portfolio.
• Create/manage photo files, maps, and aerial photos for all properties and each vacancy as they become available.
• Create custom site and merchandising plans.
• Source photographers and manage all aspects of new architectural photography projects.
• Create email blasts as requested by Leasing team; manage the database and all aspects of the Klayvio email account; report analytics to Leasing team.
• Lead & manage vacant window graphic needs across the portfolio; create leasing signage and vacant window graphics for each property or work with design agency as determined based on project need.
• Create, monitor & track unique QR codes for leasing signage and materials.
• Develop, track and manage all the Leasing Marketing budgets for each property; including invoice coding, processing & approving.
• Pull and analyze Datex sales reports for tenants as needed to inform marketing strategy decisions and campaign recaps.
• Monitor and manage lead gen and general leasing Outlook email account inquiries and responses
• Responsible for management of all marketing aspects of company’s participation at ICSC conventions throughout the year.
• Manage rendering galleries, updates and boards as needed for presentations and events.
• Collaborate with brokerage partner(s) on development of new development branding, brochures and collateral needs, email blasts and website updates.
• Graphic design projects as needed using RED brand standards or property brand standards to include but not limited to:
• Directory design & ongoing updates
• On property campaign signage
• Digital assets for property campaigns, events, promotions and partnerships and collateral materials.

Requirements

• Bachelor’s degree plus 2+ years of related to Marketing or Graphic Design
• Proficiency in Adobe InDesign; Adobe Illustrator; Adobe Photoshop; Microsoft Suite and Canva

Preferred

• Commercial real estate and/or related retail/shopping center marketing experience
• Ability to learn RED’s custom apps, ESRI, Sites USA and CoStar applications
• Knowledge of database and real estate property management applications
• Demonstrated project management ability
• Ability to prioritize multiple projects