Responsibilities

• Develop aspirational social storytelling and narratives that drive brand affinity
• Create bold, culturally relevant content ideas tailored to each social platform
• Produce platform-specific formats including short-form video, carousels, static posts, and caption copy
• Shape a unique look & feel and tone of voice for HOKA social channels
• Translate brand and product campaigns into channel-specific stories
• Maintain HOKA brand voice, visual identity, and goals in all content
• Stay ahead of cultural and digital trends, identifying opportunities to align the brand with relevant moments and conversations
• Go on set and work closely with directors and photographers to craft high-quality storytelling for motion and stills
• Maintain an always-on mindset through social listening, competitor audits, and trend tracking

Requirements

• 5+ years of experience in social media content, in an agency or in-house team
• Proven ability to conceptualize and execute creative ideas tailored to social platforms
• Deep understanding of storytelling through visuals, motion, and copy
• Passion for pushing craft and storytelling to the highest level of quality
• Strong knowledge of all major social platforms, their creative formats, and best practices
• Innovative mindset with a passion for exploring new approaches and pushing creative boundaries
• Strong point of view on social media trends, culture, and platform shifts
• Experience collaborating with marketing teams and external agencies, providing clear direction and feedback
• Insights into running culture and lifestyle trends, with the ability to connect those insights to meaningful creative ideas
• Track record of turning data and insights into innovative, culturally relevant creative ideas
• Expertise with Adobe Creative Suite (Illustrator, Photoshop, After Effects) and proficiency in Microsoft Office applications
• Strategic thinker and creative conceptualizer
• Excellent communication and presentation skills
• Curious, solution-oriented, and able to dig deep for answers
• Ability to succeed in a matrix organization through influence and partnership
• Highly motivated self-starter and team player
• Detail oriented, process-friendly, and capable of managing multiple projects simultaneously
• High level of personal integrity, empathy, and respect for others

Preferred

• Passion for sports and understanding of the athletic footwear market is a plus

Benefits

• Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
• Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
• Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
• Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
• Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
• Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.