Lead SEM / Paid Media Account Manager at Softline Solutions | Glendale, CA | $90K/yr – $115K/yr

Softline Solutions

Lead SEM / Paid Media Account Manager

Glendale, CA (On-site)

$90K/yr – $115K/yrSenior Level5+ years expSalaried Ft

Posted 4 months ago

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Job Summary

Drive and optimize paid media campaigns across Google, Microsoft, Meta, and other platforms for multi-client growth.

Own multi-account paid media strategy and execution across lead gen and ecommerce.
Must-have: 5+ years agency experience managing multiple client accounts.
Standout: Strong cross-platform expertise with GA4/GTM tracking and client-facing leadership.

Job Description

Responsibilities

Build, implement, manage, and optimize paid campaigns across Google Ads (Search, PMax, Display, YouTube), Microsoft Ads, Meta (Facebook/Instagram), and additional platforms (LinkedIn, TikTok, Criteo, AdRoll, etc.)
Manage multiple client accounts simultaneously across lead gen and e-commerce verticals
Lead client performance calls, QBRs, and strategic growth discussions
Drive optimization strategies tied to CPL, CPA, ROAS, revenue, and pipeline goals
Forecast budgets and model performance scenarios
Implement and troubleshoot GA4, GTM, and conversion tracking
Collaborate with creative, CRO, SEO, and analytics teams
Mentor junior team members and contribute to overall account growth

Requirements

5+ years of paid media experience in a digital marketing agency
Proven experience managing multiple client accounts concurrently
Strong hands-on expertise in Google Ads, Microsoft Ads, and Meta
Experience managing large lead generation and e-commerce budgets
Deep understanding of varied conversion goals across industries
GA4 proficiency and strong analytical capabilities
Advanced Excel / Google Sheets skills
Strong client-facing communication skills
Ability to thrive in a fast-paced, high-account-volume environment
Google Ads: 7 years (Preferred)

Preferred

Google Ads: 7 years (Preferred)

Benefits

401(k)
Dental insurance
Flexible spending account
Health insurance
Health savings account
Paid time off
Vision insurance

Softline Solutions

At Softline Solutions, we understand that no matter what surface you play, run or walk on, safety and comfort are a priority. Softline Solutions was founded to research and fulfill the need for safer, cleaner and sustainable playground and recreation surfaces. This research led to the manufacturing of Pour In Place safety surface systems and other unique specialist surfacing systems to meet global safety standards without compromising the environmental footprint.Softline Solutions' team of consultants work with clients throughout North America from design through to successful installation of custom surfaces for playgrounds, courtyards, trails, and running tracks. Among our surface systems, we are pleased to share that Softline's FirstBaseTM surfaces are certified by IPEMA (International Playground Manufacturers Association).Our commitment to quality is the unparalleled focus to deliver high-quality products and service to our customers to ensure absolute safety for the children. You may read more about IPEMA at www.ipema.org or visit our website at https://www.softlinesolutions.net/certifications.

Founded in 2006

Canada, North Carolina, USA

21 employees (1 in marketing)

www.softlinesolutions.net