Responsibilities

• Governance, Compliance & Market Presence: Apply a deep focus on governance, risk, and compliance (GRC) to product positioning, while serving as a key product subject matter expert at company and industry events.
• End-to-End Launch Strategy & Execution: Partner across GTM and R&D teams to tier launches, establish Bills of Materials (BOMs), and manage execution from initial brief through post-launch analytics.
• Asset Creation & Creative Briefing: Develop high-performing product collateral, multimedia, and sales enablement assets in close collaboration with Creative, and Brand Strategy teams.
• GTM Alignment & Campaign Strategy: Integrate product roadmaps with demand generation, integrated marketing, and paid channels to drive campaign success, lifecycle marketing, and event presence.
• Positioning & Messaging Ownership: Define and evolve the core product narrative, value proposition, and market positioning for Carta Law, translating complex legal/regulatory features into clear value for buyers.
• Voice of Customer & Win/Loss Analysis: Conduct ongoing customer interviews, and win/loss studies to uncover buyer friction and feed insights directly into the R&D team.

Requirements

• 8+ years of hands-on product marketing/GTM experience
• Preferably, SaaS fintech experience and/or product marketing experience at companies in the governance, risk, and compliance space
• Motivation to work collaboratively in a fast-paced, ever-changing environment
• Creative problem solving skills. Someone who can diagnose problems, isolate them into their component parts, and drive towards creative solutions
• Excellent communication skills with the ability to distill complex thoughts and strategies into actionable value propositions for prospects and customers