Lead Product Manager, GEO

New York City, NY (Remote)

$120K/yr – $150K/yrSenior Level4+ years expFull time

Posted 2 days ago

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Job Summary

Own the reporting product strategy and drive end-to-end development to deliver AI visibility and GEO reporting, while partnering with Data Science and cross-functional teams to uncover insights and shape the roadmap.

  • Define roadmap and initial GEO/AI visibility focus.
  • Lead beta programs and synthesize client use cases.

Job Description

Responsibilities

  • Own the reporting product strategy: Define and evolve Stacker’s client reporting roadmap, with an initial focus on GEO/AI visibility and long-term expansion into a comprehensive reporting suite.
  • Drive feature development from concept to launch: Write clear PRDs and user stories, prioritize initiatives, and partner with engineering and design teams through development, QA, and release.
  • Build meaningful AI visibility reporting: Define the methodologies, metrics, visualizations, and client narratives that help brands understand performance within AI search ecosystems.
  • Partner closely with Data Science: Analyze reporting data across stories and campaigns to uncover insights that improve product experiences, support case studies, and shape educational content.
  • Lead client-informed product discovery: Monitor feedback trends, run beta programs, and synthesize client use cases to identify opportunities, friction points, and roadmap priorities.
  • Align stakeholders across the business: Keep leadership, client-facing teams, and cross-functional partners informed on roadmap decisions, release timelines, and long-term investments.
  • Monitor the evolving SEO and GEO landscape: Track industry trends, competitive tooling, and changes in AI-driven discovery to inform strategic product direction and investment opportunities.
  • Strengthen external ecosystem relationships: Maintain productive partnerships with SEO/GEO tooling providers and industry experts to stay ahead of emerging themes and feature opportunities.

Requirements

  • 4+ years of experience in product management, client reporting and analytics, agency SEO, or adjacent product-building roles, ideally within media, data, or marketing technology.
  • At least 1 year researching, working, or hacking together GEO-related projects
  • Strong familiarity with the SEO, content marketing, martech, and AI visibility (GEO) ecosystem.
  • Hands-on experience with tools such as Ahrefs, Semrush, Similarweb, Profound, Airops, Peec.ai, or comparable SEO/GEO platforms.
  • Understanding of how AI search works—including LLMs, retrieval systems, and citations—and how those dynamics intersect with content strategy, PR, earned media, and SEO.
  • Demonstrated success leading strategic, cross-functional initiatives and influencing stakeholders across multiple teams.
  • Analytical fluency and comfort working directly with datasets using tools like Google Sheets, SQL, or BI platforms to evaluate methodologies and uncover insights.
  • Excellent written and verbal communication skills, including experience presenting to senior stakeholders and client-facing teams.
  • Experience writing PRDs and collaborating directly with engineering and design teams throughout full product build cycles.

Preferred

  • 2+ years working with AI, automation, or data-intensive products.
  • Background in B2B SaaS products with client-facing dashboards, portals, or reporting experiences.
  • Experience creating enablement materials and training go-to-market teams.
  • Established relationships or network within the SEO, GEO, or AI search ecosystem.
  • Familiarity with content performance measurement, data storytelling, and client-facing insight reporting.
  • Experience running beta programs or structured client feedback loops to inform product decisions.

Benefits

  • Equity Program
  • Unlimited PTO
  • 100% Remote
  • 3 Months Paid Parental Leave
  • 401(k) Match
  • Full Health & Dental Coverage
  • Life Insurance & Short-Term Disability
  • Team Culture, Events & Retreats
Stacker logo

Stacker

Stacker is the first content distribution platform built for earned reach. We enable the scalable distribution of vetted, brand stories to a network of news outlets. Brands build trust and authority by reaching new audiences through their editorial content, while publishers unlock a library of original stories to engage readers at no cost. Stacker's platform eliminates the cost and rigidity of legacy distribution. The result is a network of trusted connections between brands and publishers that powers a new ecosystem for engaging stories funded by brands, distributed by Stacker, and featured across the world's news outlets.

Founded in 2017
New York, New York, USA
91 employees (36 in marketing)

Traffic Signals

Monthly Visitors
286.9K
Traffic Source Mix
Search
50%
Direct
39.4%
Referral
7.6%
Social
2.5%
Paid
0.4%

Headcount Trend

Current headcount: ~92

Marketing Team

Marketing Team Size
33 (36% of company)
Median Tenure
3.1 years
Marketing Roles Posted (Last 30 Days)
2

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