Lead, Prevention Marketing

USA (Remote)

$126K/yr – $174K/yrSenior Level5+ years expFull time

Posted 2 days ago

Job Summary

Own end-to-end lifecycle engagement across multi-channel campaigns, driving strategy, experimentation, and cross-functional collaboration.

Job Description

Responsibilities

  • Define pod-level strategy for engagement campaigns, aligned with enterprise goals and member needs.
  • Lead end-to-end execution of multi-channel marketing initiatives (email, mail, SMS, app, web, call center, IVR), ensuring timely delivery and measurable impact.
  • Own the learning agenda—developing hypotheses, running experiments, and applying insights to optimize campaign performance.
  • Facilitate agile ceremonies (e.g., sprint planning, stand-ups, retrospectives) to keep pods focused, aligned, and delivering against goals.
  • Remove blockers and escalate dependencies to enable smooth cross-functional collaboration and timely decision-making.
  • Collaborate with product, analytics, and channel teams to embed NBA (Next Best Action) logic and personalization into member journeys.
  • Support reporting and performance tracking, surfacing insights and recommendations to inform future strategy and roadmap evolution.

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or a related field or equivalent years of relevant experience.
  • 5+ years of experience in lifecycle or customer engagement marketing.
  • 2+ years of experience leading agile teams or cross-functional pods.
  • Strong understanding of omni-channel marketing and journey orchestration.
  • Experience with marketing automation platforms and CRM tools.
  • Excellent facilitation, prioritization, and problem-solving skills.

Preferred

  • Experience in healthcare, insurance, or other regulated industries.
  • Familiarity with NBA engines, customer data platforms (CDPs), and real-time decisioning technologies (e.g., Adobe Experience Platform, Pega).
  • Exposure to agile marketing operating models and performance optimization frameworks.
  • Live within 50 miles of Louisville, KY or Nashville, TN

Benefits

  • Humana offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.
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Humana

3.8 Glassdoor

Humana will never ask, nor require a candidate to provide money for work equipment and network access during the application process. If you become aware of any instances where you as a candidate are asked to provide information and do not believe it is a legitimate request from Humana or affiliate, please contact yourcareer@humana.com to validate the requestAt Humana, our cultural foundation is aligned to helping members achieve their best health by delivering personalized, simplified, whole-person healthcare experiences. Recognizing healthcare needs continue to evolve for each person, for each family and for each community, Humana continuously creates innovative solutions and resources that help people live their healthiest lives on their terms –when and where they need it. Our employees are at the heart of making this happen and that’s why we are dedicated to building an organization of dynamic talent whose experience and passion center on putting the customer first.

Founded in 1964
Louisville, Kentucky, USA
47K employees (1,304 in marketing)
69% recommend to a friend
72% CEO approval

Salaries

Posted range

$126K/yr – $174K/yr

Taken straight from the job posting.

See all Humana salaries

Funding

Total Funding
$14.1B
Last Raise
$1B
Post IPO Debt, 11 days ago

Funding History

  • Mar 2026
    Post IPO Debt • $1B
  • May 2025
    Post IPO Debt • $5B
  • Mar 2025
    Post IPO Debt • $1.3B

Traffic Signals

Monthly Visitors
10.3M
Monthly Google Ads Budget
$2.7M
Traffic Source Mix
Search
23.2%
Direct
65.7%
Referral
9.7%
Social
0.3%
Paid
0.9%

Headcount Trend

Current headcount: ~46.6K

Recent News

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Lead, Prevention Marketing

Humana · USA · Remote