Responsibilities

• The Lead Marketing Campaign Manager is responsible for developing and executing comprehensive marketing campaigns to drive brand awareness, customer engagement, and revenue growth across various channels and multiple business units.
• This role contributes to campaign production by building emails and automated workflows, creating social media content, and coordinating digital advertising efforts.
• Responsibilities include production, measurement of all campaigns, and using results to steer future strategy and aid business decisions.
• Manage specific segments of the organization's channel marketing plan by developing channel specific marketing strategies, recommending campaign approaches, and implementing integrated marketing programs and campaigns for distinct channels.
• Coordinate activities of subcontractors and agency partners and act as their primary point of contact while working within an established contract to deliver successful advertising, promotion, and other marketing campaigns.
• Execute several aspects of digital marketing operations, such as planning digital marketing campaigns, creating concepts and contents, setting audiences and value propositions, and integrating digital channels.
• Conduct research using primary data sources, and select information needed for the analysis of key themes and trends.
• Prepare and coordinate the completion of various data and analytics reports.
• Draft website landing pages for review by more senior colleagues in order to meet user needs, industry standards, and/or project goals.
• Support the marketing channels and customer touchpoints analysis by performing various data, research, and benchmarking techniques.

Requirements

• Bachelor's degree in marketing, business, public relations, communications, or related field OR a combination of post-secondary training, professional education, and related experience equivalent to four (4) years.
• Seven (7) years of demonstrated experience in marketing campaign management, digital marketing, or related roles; of which the total years of experience include:
• Three (3) years experience in developing and delivering presentations
• Basic experience of coordinating the work of others (4 to 6 months)

Preferred

• Experience working within Salesforce or other CRM platforms