Lead Manager - Media

New York City, NY (On-site)

$140K/yr – $160K/yrSenior Level7+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the paid media engine across the US portfolio, turning brand and audience insights into plan-driven growth while governing agency performance and fees.

  • Media Strategy Ownership: Define channel mix, budget allocation, and performance expectations across the US portfolio.
  • Audience-Driven Planning: Translate brand/audience signals into paid plans that move engagement and revenue.

Job Description

Responsibilities

  • Own end-to-end media strategy and the paid ecosystem across our US portfolio-defining channel mix, investment allocation, and performance expectations
  • Translate brand strategy and audience insights into effective paid plans that drive consumer engagement and commercial impact
  • Lead our Media AOR, including scope, performance, and fee governance, ensuring strong delivery and accountability
  • Drive performance through audience strategy, testing, and continuous optimization-embedding learning across brands
  • Integrate paid media across owned, earned, influencer, and CRM activity to deliver connected campaigns

Requirements

  • Experience developing and delivering integrated media strategies across digital and offline channels
  • Strong understanding of how paid media drives impact within a broader consumer engagement ecosystem
  • Ability to use data and insights to shape audience strategy, planning, and optimization
  • Experience managing agency partners and media investment with commercial rigor
  • Strong stakeholder management and influencing skills across teams and seniority levels
  • You're a strategic thinker who thrives on turning insights into action. You're curious by nature, and drive to champion digital transformation and test new approaches.
  • You have 7-10 years of experience, either at an agency or client side.

Benefits

  • We offer a competitive salary and benefits which are designed to promote our employees financial wellbeing. Employees are also eligible to participate in a bonus plan.
  • Our employees enjoy a generous vacation entitlement.
  • Comprehensive Private Healthcare that includes Medical, Dental & Vision
  • Our employees can join our 401(k) savings plan. The company matches employees' contribution up to 5%, in addition to a Discretionary Contribution.
  • Our Employee Assistance Programme offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues.
  • Our Life and AD&D cover is a multiple of three times your annual basic salary.
  • Product allowance so that you can enjoy our fantastic portfolio of brands with your family and friends.
  • Every employee has the opportunity to claim funding each year for a charity or charities for which they have raised money, volunteered their time or personally donated.
  • Learning resources to help you be your best self.
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Women of the Vine & Spirits

Women of the Vine & Spirits is the leading membership organization, worldwide, dedicated to boldly pushing the wine, beer and spirits industry toward a more diverse, equitable and inclusive era that empowers all to succeed. We are the springboard for action, the connection to the brave collective. TOGETHER, we are changing the FACE of the alcohol beverage industry!

Founded in 2014
Piermont, New York, USA
19 employees (4 in marketing)

Traffic Signals

Monthly Visitors
8K
Traffic Source Mix
Search
28.7%
Direct
46.6%
Referral
5.9%
Social
17.1%
Paid
1.5%

Headcount Trend

Current headcount: ~19

Marketing Team

Marketing Team Size
3 (16% of company)
Median Career Experience
4 years
Median Tenure
4.9 years
Marketing Roles Posted (Last 30 Days)
7

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